| Money attitude, materialism and compulsive buying among Malaysian young adults Z Ong, J Lau, N Zainudin Management Science Letters 11 (1), 281-290, 2021 | 35 | 2021 |
| Evaluating the role of energy efficiency label on consumers’ purchasing behaviour N Zainudin, C Siwar, EA Choy, N Chamhuri Apcbee Procedia 10, 326-330, 2014 | 35 | 2014 |
| A thematic review on using food delivery services during the pandemic: insights for the post-COVID-19 era Y Li, P Yao, S Osman, N Zainudin, MF Sabri International journal of environmental research and public health 19 (22), 15267, 2022 | 30 | 2022 |
| Consumer behavior in online-to-offline (O2O) commerce: a thematic review P Yao, S Osman, MF Sabri, N Zainudin Sustainability 14 (13), 7842, 2022 | 27 | 2022 |
| Consumers’ Continued Intention to Use Online-to-Offline (O2O) Services in Omnichannel Retail: Differences between To-Shop and To-Home Models P Yao, MF Sabri, S Osman, N Zainudin, Y Li Sustainability 15 (2), 945, 2023 | 18 | 2023 |
| Closing the policy-practice gaps in Nigeria’s desertification interventions: a qualitative document analysis of sustainable practice AM Jalam, AH Sharaai, M Ariffin, N Zainudin, HD Musa Journal of Environmental Policy & Planning 23 (3), 381-398, 2021 | 13 | 2021 |
| Survey designing for contingent valuation studies N Zainudin, N Nordin, HB Shilpi 2nd International Conference on Economics & Banking, 3-6, 2016 | 11 | 2016 |
| Micro-macro measurements of sustainability N Zainudin, JL Lau, C Munusami Affordable and clean energy, 915-928, 2021 | 10 | 2021 |
| Growth effect of foreign direct investment: The role of labor market flexibility N Nordin, N Nordin, MY Mawar, N Zainudin Economic Journal of Emerging Markets, 19-31, 2019 | 9 | 2019 |
| Modelling household behavioural changes as an opportunity for sustainable home energy N Zainudin, JL Lau, C Munusami Environmental Economics and Policy Studies 24 (1), 73-97, 2022 | 8 | 2022 |
| Effects of rural and urban population on health care expenditure: Case of china and India NB Nordin, NB Nordin, NB Zainudin, N Yasin Proceedings of International Conference on Economics (ICE 2017), 286-299, 2017 | 8 | 2017 |
| Attitudes Towards Energy Efficient Products: The Influence Of Eco-Literacy And Social Influence N Zainudin Wcik E-journal of Integration Knowledge, 2013 | 8 | 2013 |
| Mind the gap: Household’s knowledge and action in energy efficiency behaviour N Zainudin, N Nordin, N Nordin, K Malaysia Proceedings of International Conference on Economics 2017, 411-420, 2017 | 5 | 2017 |
| Do consumers continue to use O2O food delivery services in the post-pandemic era? Roles of sedentary lifestyle P Yao, S Osman, MF Sabri, N Zainudin, Y Li Heliyon 9 (9), 2023 | 4 | 2023 |
| Low-hanging Fruits Impact of Socio-Economic and Behavioral Characteristics on Consumers’ Willingness to Pay N Zainudin, C Siwar, EA Choy, N Chamhuri Malaysian Journal of Consumer and Family Economics 9, 115-126, 2016 | 4 | 2016 |
| A review on solar photovoltaic (PV) progress in leading countries in ASEAN SI Sharifuddin, N Zainudin International Journal of Advanced Research in Technology and Innovation 3 (2 …, 2021 | 3 | 2021 |
| The impact of minimum wage on employment in Malaysia N Nordin, N Nordin, NM Yusoff, N Zainudin The Importance of New Technologies and Entrepreneurship in Business …, 2021 | 3 | 2021 |
| Labor market flexibility, foreign direct investment and economic growth in Malaysia NN Nordin, N Zainudin, LM Hameed The World Conference on Integration of Knowledge, 2013 | 3 | 2013 |
| An extended model of the theory of planned behavior to predict households’ response to net energy metering program in urban Malaysia SI Sharifuddin, N Zainudin, MF Sabr International Journal of Academic Research in Business and Social Sciences …, 2022 | 2 | 2022 |
| The Economic Impact of Pandemic Covid-19 Outbreak: Comparative Analysis of Three Major Economic Groups N Nordin, N Nordin, NIA Nordin, NF Nordin, N Zainudin International Conference on Business and Technology, 395-411, 2021 | 2 | 2021 |
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