| Do green practices really attract customers? The sharing economy from the sustainable supply chain management perspective J Hu, YL Liu, TWW Yuen, MK Lim, J Hu Resources, Conservation and Recycling 149, 177-187, 2019 | 138 | 2019 |
| An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions YL Liu, TW Yuen, HL Jiang International Journal of Contemporary Hospitality Management, 2019 | 21 | 2019 |
| Can dissimilarity in product category be an opportunity for cross-gender brand extension? TW Yuen, M Nieroda, H He, Y Park Journal of Business Research 135, 348-357, 2021 | 10 | 2021 |
| ‘Support your country and buy Chinese brands’–would Chinese consumers buy it? YL Liu, S Karimi, TW Yuen Journal of Marketing Communications 26 (2), 130-144, 2020 | 7 | 2020 |
| Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applications TW Yuen International Journal of Multinational Corporation Strategy 3 (2), 130-152, 2020 | 5 | 2020 |
| Consumers’ Emotional Responses to Brand Extensions: An Examination of the Cognition-Emotion-Action Process Using the Cognitive Appraisal Theory TW Yuen, H He, M Nieroda | 1 | 2019 |
| Can Being Similar in Product Category a Liability for Cross-gender Brand Extension? TW Yuen, M Nieroda, H He, Y Park Proceedings of the European Marketing Academy 48, 8432, 2019 | 1 | 2019 |
| Is one business and management school better than another? A clustering perspective across UK national HE league tables A Slaich, Y Liu, M Elshaw, TW Yuen Higher Education Review 50 (2), 105-125, 2018 | 1 | 2018 |
| Why Do Shoppers Choose your Pack? The Impact of Product Package Design on Consumers’ Brand Stereotypes and Purchase Intention TW Yuen, E Perschke, H He, G Davies The European Marketing Academy, 2020 | | 2020 |
| Consumers' Responses to Brand Extensions: An Emotional Perspective TW Yuen, H He, M Nieroda American Marketing Assoication, 2020 | | 2020 |
| Consumer Acceptance of Mobile Phone Services Brand Extensions TWAI YUEN | | |
