| When fan engagement with sports club brands matters in sponsorship: influence of fan–brand personality congruence D Pradhan, R Malhotra, TR Moharana Journal of Brand Management 27 (1), 77-92, 2019 | 87 | 2019 |
| Shopping value and patronage: when satisfaction and crowding count TR Moharana, D Pradhan Marketing Intelligence & Planning 38 (2), 137-50, 2020 | 26 | 2020 |
| One step deeper: gender and congruity in celebrity endorsement D Pradhan, V Kapoor, TR Moharana Marketing Intelligence & Planning 35 (6), 774-788, 2017 | 26 | 2017 |
| Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding … D Pradhan, TR Moharana, G Malik Journal of Destination Marketing & Management 27, 100754, 2023 | 20 | 2023 |
| Post-pandemic revisit intentions: how shopping value and visit frequency matters TR Moharana, S Pattanaik International Journal of Retail & Distribution Management 51 (3), 386-406, 2023 | 10 | 2023 |
| How consumer demographics is associated with shopping behaviour? A study on Indian consumers S Pattanaik, BB Mishra, TR Moharana Siddhant- A Journal of Decision Making 17 (2), 195-205, 2017 | 8 | 2017 |
| Brand sponsorship effectiveness: How self-congruity, event attachment, and subjective event knowledge matters to sponsor brands TR Moharana, D Roy, G Saxena Journal of Brand Management 30 (5), 432-448, 2023 | 7 | 2023 |
| Store selection in emerging markets: An Indian perspective TR Moharana, S Pattanaik Journal of Management Research 18 (3), 162-175, 2018 | 6 | 2018 |
| How does self-congruity foster customer engagement with global brands? Examining the roles of psychological ownership and global connectedness D Roy Bhattacharjee, A Kuanr, N Malhotra, D Pradhan, TR Moharana International Marketing Review 40 (6), 1480-1508, 2023 | 4 | 2023 |
| What drives sponsorship effectiveness? An examination of the roles of brand community identification, brand authenticity, and sponsor–club congruence TR Moharana, D Roy Bhattacharjee, D Pradhan, A Kuanr Psychology & Marketing, 2023 | 4 | 2023 |
| ICICI Prudential: Challenges in reaching the last mile P Das, TR Moharana, I Indibara Emerald Emerging Markets Case Studies 10 (4), 1-27, 2020 | 2 | 2020 |
| CSR: A strategic publicity TR Moharana Prabandhan: Indian Journal of Management 3 (1), 49-52, 2010 | 2 | 2010 |
| Exploring the role of self-conscious emotions between consumer minimalism and rental behavior S Mishra, TR Moharana, R Chatterjee Marketing Intelligence & Planning 42 (2), 262-283, 2024 | | 2024 |
| Rachel Lawes, Using Semiotics in Retail: Leverage Consumer Insights to Engage Shoppers and Boost Sales, Kogan Page, 2022. ISBN: 978-13-9860-382-0 (PB) TR Moharana Paradigm 26 (2), 181-183, 2022 | | 2022 |
| " Together We Stand!" Why do brand communities support authentic sponsors? An experimental investigation D Roy, D Pradhan, TR Moharana Omni-Channel communication: Delivering unified communications across all …, 2021 | | 2021 |
| What the Sponsor of Sports Team Should Know About Fans, Celebrity Owner and Team-Sponsor Fit: The Mediating Impact of Team Attitude on Sponsorship Outcomes R Malhotra, D Pradhan, TR Moharana 2017 AMA summer educators' conference proceedings, San Francisco, CA 28, O10-O11, 2017 | | 2017 |
Debasis PradhanProfessor of Marketing, XLRI India在 xlri.ac.in 的电子邮件经过验证
