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Kiwoong Yoo
Kiwoong Yoo
Marketing Ph.D Candidate, University of Tennessee
在 vols.utk.edu 的电子邮件经过验证 - 首页
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引用次数
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The merchants of meta: A research agenda to understand the future of retailing in the metaverse
K Yoo, R Welden, K Hewett, M Haenlein
Journal of Retailing 99 (2), 173-192, 2023
1352023
A Whole New World: Charting Unexplored Territories in Consumer Research with Generative Artificial Intelligence
K Yoo, M Haenlein, K Hewett
Marketing Science Institute Working Paper Series, 2024
2024
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