| The impact of service category and brand positioning on consumer animosity in the service sector–a social identity signaling perspective CM Fong, HHS Chang, PC Hsieh, HW Wang Journal of Product & Brand Management 30 (8), 1229-1246, 2021 | 8 | 2021 |
| Reexamining emerging market animosity toward western developed countries: A social dilemma in physical retailing consumption under normative influence CM Fong, HHS Chang, MC Lin, IH Chen Journal of Retailing and Consumer Services 68, 103041, 2022 | 7 | 2022 |
| Chief marketing officer and internationalization—a resource-based view CM Fong, HHS Chang Asia Pacific Journal of Marketing and Logistics 33 (7), 1615-1629, 2021 | 4 | 2021 |
| Animosity, preference conflict and consumption context in an international crisis: a normative influence perspective CM Fong, HHS Chang, YL Han International Marketing Review 39 (6), 1285-1308, 2022 | 3 | 2022 |
| The Antecedents and Consequences of Local Product-Ethnicity Perception—A Study of an Asian Advanced Emerging Market CM Fong, HHS Chang, HW Wang Journal of International Marketing 29 (4), 62-78, 2021 | 3 | 2021 |
| Successful Application of Team Resource Management in Scrub Typhus Infection with Septic Shock JHL I-Hung Chen, Cher-Min Fong, Hsing-Hua Stella Chang International Journal of Environmental Research and Public Health, 2022 | 2 | 2022 |
| Building a value-creating brand in internationalizing small and medium-sized enterprises HHS Chang, CM Fong, MH Chang International Marketing Review, 2024 | | 2024 |
| Sustainability competence in small and medium exporters: Determinant and outcomes HHS Chang Business Strategy and the Environment, 2024 | | 2024 |
| Revisiting consumer responses in situational animosity: a reference group perspective HHS Chang, CM Fong, IH Chen Journal of Product & Brand Management, 2024 | | 2024 |
| Marketing Capabilities, Strategy, and Performance in International Small-and Medium-Sized Enterprises HHS Chang, G Knight, CM Fong Journal of International Marketing, 1069031X231221804, 2024 | | 2024 |
| Industrial Branding Capability: The Case of Latecomer Small and Medium-sized Enterprises HHS Chang, MH Chang, TH Cheng Academy of International Business "International Business Resilience under …, 2023 | | 2023 |
| The Effect of Social Media Influencer on Boycott Participation through Attitude toward the Offending Country in a Situational Animosity Context HHS Chang, MC Lin, CM Fong International Journal of Economics and Management Engineering 17 (2), 2023 | | 2023 |
| Branding Capability Developed from Country-Specific and Firm-Specific Resources for Internationalizing Small and Medium Enterprises HHS Chang, MC Lin, CM Fong International Journal of Economics and Management Engineering 17 (2), 2023 | | 2023 |
| Internationalization of industrial marketers from emerging markets: branding capability, firm-specific and country-specific advantages HHS Chang, MC Lin, TH Cheng 2022 AIB Asia Pacific Regional Conference| 7-9 December 2022| Ningbo, China, 2022 | | 2022 |
| Postacquisition asset redeployment and marketing adaptation: a consumer perspective CM Fong, HHS Chang International Journal of Emerging Markets 17 (10), 2721-2739, 2022 | | 2022 |
| Branding Capability and Internationalization: The Case of Emerging-Market Small and Medium-Sized Enterprises HHS Chang | | 2020 |
| A Consumer (Demand -Side) Perspective on Marketing Adaptation HHS Chang, CM Fong, HH Ho, HW Wang Academy of International Business 59 (ISSN: 2078-0435), 258, 2017 | | 2017 |
Gary KnightProfessor of Global Management, Willamette University在 willamette.edu 的电子邮件经过验证
Gary KnightProfessor of Global Management, Willamette University在 willamette.edu 的电子邮件经过验证