| Non-Muslims’ awareness of Halal principles and related food products in Malaysia R Golnaz, M Zainalabidin, S Mad Nasir, FC Eddie Chiew International food research journal 17 (3), 667-674, 2010 | 511 | 2010 |
| Non‐Muslim consumers' understanding of Halal principles in Malaysia G Rezai, Z Mohamed, MN Shamsudin Journal of Islamic Marketing 3 (1), 35-46, 2012 | 309 | 2012 |
| Assessment of consumers’ confidence on halal labelled manufactured food in Malaysia G Rezai, Z Mohamed, MN Shamsudin Pertanika Journal of Social Science & Humanity 20 (1), 33-42, 2012 | 252 | 2012 |
| Consumers' awareness and consumption intention towards green foods G Rezai, PK Teng, Z Mohamed, MN Shamsudin African Journal of Business Management 6 (12), 4496, 2012 | 223 | 2012 |
| Clients' perception towards JAKIM service quality in Halal certification B Badruldin, Z Mohamed, J Sharifuddin, G Rezai, A Mahir Abdullah, ... Journal of Islamic Marketing 3 (1), 59-71, 2012 | 174 | 2012 |
| Enhancing young graduates’ intention towards entrepreneurship development in Malaysia Z Mohamed, G Rezai, M Nasir Shamsudin, M Mu’az Mahmud Education+ Training 54 (7), 605-618, 2012 | 140 | 2012 |
| Halal logo and consumers’ confidence: What are the important factors Z Mohamed, G Rezai, MN Shamsudin, EFC Chiew Economic and Technology Management Review 3 (1), 37-45, 2008 | 131 | 2008 |
| The effect of possessing information about halal logo on consumer confidence in Malaysia Z Mohamed, MN Shamsudin, G Rezai Journal of International Food & Agribusiness Marketing 25 (sup1), 73-86, 2013 | 127 | 2013 |
| Food labels’ impact assessment on consumer purchasing behavior in Malaysia ZAB Abdul Latiff, G Rezai, Z Mohamed, M Amizi Ayob Journal of food products marketing 22 (2), 137-146, 2016 | 114 | 2016 |
| Urban agriculture: A way forward to food and nutrition security in Malaysia G Rezai, MN Shamsudin, Z Mohamed Procedia-Social and Behavioral Sciences 216, 39-45, 2016 | 113 | 2016 |
| Can halal be sustainable? Study on Malaysian consumers’ perspective G Rezai, Z Mohamed, MN Shamsudin Journal of Food Products Marketing 21 (6), 654-666, 2015 | 83 | 2015 |
| Effect of perceptual differences on consumer purchase intention of natural functional food G Rezai, PK Teng, MN Shamsudin, Z Mohamed, JL Stanton Journal of Agribusiness in Developing and Emerging Economies 7 (2), 153-173, 2017 | 82 | 2017 |
| The impact of food labeling on purchasing behavior among non-Muslim consumers in Klang Valley ZA Abdul Latiff, ZA Mohamed, G Rezai, NH Kamaruzzaman Australian Journal of Basic and Applied Sciences 7 (1), 124-128, 2013 | 79 | 2013 |
| Malaysia as global halal hub: OIC food manufacturers' perspective R Abdul Rahman, G Rezai, Z Mohamed, MN Shamsudin, J Sharifuddin Journal of International Food & Agribusiness Marketing 25 (sup1), 154-166, 2013 | 77 | 2013 |
| Functional food knowledge and perceptions among young consumers in Malaysia G Rezai, PK Teng, Z Mohamed, MN Shamsudin International Journal of Economics and Management Engineering 6 (3), 307-312, 2012 | 74 | 2012 |
| Consumer willingness to pay for green food in Malaysia G Rezai, P Kit Teng, Z Mohamed, MN Shamsudin Journal of International Food & Agribusiness Marketing 25 (sup1), 1-18, 2013 | 70 | 2013 |
| Going green: Survey of perceptions and intentions among Malaysian consumers G Rezai, PK Teng, Z Mohamed, MN Shamsudin International Business and Management 6 (1), 104-112, 2013 | 64 | 2013 |
| Is it easy to go green? Consumer perception and green concept G Rezai, PK Teng, Z Mohamed, MN Shamsudin American journal of applied sciences 10 (8), 793-800, 2013 | 57 | 2013 |
| MALAYSIAN CONSUMER’S PERCEPTIVE TOWARDS PURCHASING ORGANICALLY PRODUCE VEGETABLE Z Mohamed, MN Shamsudin Conference Master Resources, 2011 | 51 | 2011 |
| Implementing green practices as sustainable innovation among herbal-based SME entrepreneurs G Rezai, V Sumin, Z Mohamed, MN Shamsudin, J Sharifuddin Journal of food products marketing 22 (1), 1-18, 2016 | 45 | 2016 |
