Digitalizing customer journeys in B2B markets L Lundin, D Kindström Journal of Business Research 157, 113639, 2023 | 36 | 2023 |
Managing digitalized touchpoints in B2B customer journeys L Lundin, D Kindström Industrial Marketing Management 121, 88-99, 2024 | | 2024 |
Multiactor touchpoints in the customer journey H Brege, L Lundin, D Kindström EMAC Annual Conference 2022, 24-27 May, 2022, 2022 | | 2022 |
Digitalization in customer journeys L Lundin, D Kindström List of Abstracts, 83, 2021 | | 2021 |
Multi-actor touchpoints in the customer journey L Lundin, D Kindström, H Brege Proceedings of the European Marketing Academy 51, 107426, 0 | | |