| Financial cointegration and spillover effect of global financial crisis: A study of emerging Asian financial markets S Gulzar, G Mujtaba Kayani, H Xiaofen, U Ayub, A Rafique Economic research-Ekonomska istraživanja 32 (1), 187-218, 2019 | 143 | 2019 |
| The impact of sustainability reporting quality on the value relevance of corporate sustainability performance IA Jadoon, A Ali, U Ayub, M Tahir, R Mumtaz Sustainable Development 29 (1), 155-175, 2021 | 60 | 2021 |
| Robust analysis for downside risk in portfolio management for a volatile stock market U Ayub, SZA Shah, Q Abbas Economic Modelling 44, 86-96, 2015 | 52 | 2015 |
| Role of earnings management in determining firm value: An emerging economy perspective A Abbas, U Ayub International Journal of Advanced and Applied Sciences 6 (6), 103-116, 2019 | 42 | 2019 |
| From regular-beta CAPM to downside-beta CAPM Q Abbas, U Ayub, SM Sargana, SK Saeed European Journal of Social Sciences 21 (2), 189-203, 2011 | 37 | 2011 |
| Do the Fama and French five-factor model forecast well using ann? MN Jan, U Ayub Journal of Business Economics and Management 20 (1), 168-191, 2019 | 31 | 2019 |
| Downside risk-based six-factor capital asset pricing model (CAPM): A new paradigm in asset pricing U Ayub, S Kausar, U Noreen, M Zakaria, IA Jadoon Sustainability 12 (17), 6756, 2020 | 26 | 2020 |
| The impact of green growth on financial stability IA Jadoon, R Mumtaz, J Sheikh, U Ayub, M Tahir Journal of Financial Regulation and Compliance 29 (5), 533-560, 2021 | 25 | 2021 |
| An investigation of beta and downside beta based CAPM-case study of Karachi stock exchange M Tahir, Q Abbas, SM Sargana, U Ayub, SK Saeed American Journal of Scientific Research, 85,118-135, 2013 | 17 | 2013 |
| Does the adaptive market hypothesis reconcile the behavioral finance and the efficient market hypothesis? U Noreen, A Shafique, U Ayub, SK Saeed Risks 10 (9), 168, 2022 | 11 | 2022 |
| Gainers and losers with higher order portfolio risk optimization S Ashfaq, U Ayub, G Mujtaba, N Raza, S Gulzar Physica A: Statistical Mechanics and its Applications 563, 125416, 2021 | 10 | 2021 |
| CAPM-exclusive problems exclusively dealt Q Abbas, U Ayub, SK Saeed Interdisciplinary Journal of Contemporary Research in Business 2 (12), 947-960, 2011 | 10 | 2011 |
| Employees’ perception of annual confidential report and performance management system: Case study of Zarai Tarakiati bank limited S Aslam, Z Hamid, U Ayub Interdisciplinary Journal of Contemporary Research in Business 3 (2), 905-918, 2011 | 9 | 2011 |
| The impact of family ownership on quality and disclosure of internal control in Pakistan IA Jadoon, U Noreen, U Ayub, M Tahir, N Shahzadi Sustainability 13 (16), 8755, 2021 | 7 | 2021 |
| Don’t let the Greed catch you! Pleonexia rule applied to Pakistan stock exchange A Shafique, U Ayub, M Zakaria Physica A: Statistical Mechanics and Its Applications 524, 157-168, 2019 | 7 | 2019 |
| Financial contagion in South Asia: an EGARCH approach SK Saeed, K Riaz, U Ayub American Journal of Scientific Research, 85,105-111, 2013 | 6 | 2013 |
| Corporate Governance and Cost of Equity Capital using DCAPM. S Hassan, GM Kayani, U Ayub Abasyn University Journal of Social Sciences 11 (2), 2018 | 5 | 2018 |
| Lower partial moments-proxy of downside risk U Ayub, Q Abbas, SK Saeed, SM Sargana Interdisciplinary Journal of Contemporary Research In Business 3 (2), 1069-1084, 2011 | 5 | 2011 |
| Knowledge, attitude, and perceptions of financial industry employees towards AI in the GCC region M Ashfaq, U Ayub Artificial Intelligence in the Gulf: Challenges and Opportunities, 95-115, 2021 | 4 | 2021 |
| Are equity markets efficient? Evidence from emerging economy SK Saeed, SM Sargana, U Ayub Interdisciplinary Journal of Contemporary Research in Business 3 (1), 417-28, 2011 | 4 | 2011 |
