| Chování zákazníka: Jak odkrýt tajemství černé skříňky J Vysekalová, M Juříková, P Kotyzová, O Jurášková Grada Publishing, 2011 | 1077 | 2011 |
| The approach of SMEs to using the customer databases and CRM: Empirical study in the Slovak Republic L Ližbetinová, P Štarchoň, D Weberová, E Nedeliaková, M Juříková Sustainability 12 (1), 227, 2019 | 24 | 2019 |
| Marketing služeb M JUŘÍKOVÁ Zlín: Univerzita Tomáše Bati ve Zlíně 1, 2014 | 20 | 2014 |
| Marketing services: opportunities and limits of the implementation in Czech firms M Juříková Radim Bačuvčík-VeRBuM, 2014 | 15 | 2014 |
| Building the Prestige of a University as a Tool to Achieve Competitiveness M Juříková, J Kocourek, L Ližbetinová Communication Today, 2021 | 8 | 2021 |
| Marketingový výzkum I. Metodologie M JUŘÍKOVÁ Studijní opora, UTB, 2011 | 8 | 2011 |
| Brand building of a University as an integral part of the educational process O Jurášková, M Juříková, J Kocourek Turkish Online Journal of Educational Technology 2, 100-105, 2015 | 5 | 2015 |
| Inovace výuky jako faktor zvyšování odborné přípravy studentů VŠ O Jurášková, M Juříková, P Kotyzová, Š Hrabinová, J Kocourek VeRBuM, 2011 | 5 | 2011 |
| Marketingový výzkum I M Juříková Metodologie. Studijní opora pro studenty kombinované formy studia, leden, 2011 | 4 | 2011 |
| Impact of the Covid-19 Crisis on Service Enterprises and their Attitudes Towards Marketing Investments M Juříková, L Ližbetinová, E Káčerková Scientific Annals of Economics and Business 69 (4), 539-556, 2022 | 3 | 2022 |
| Značky a český zákazník P Štarchoň, M Juříková, O Jurášková, D Weberová, J Kocourek, ... VeRBum, 2015 | 3 | 2015 |
| Current perception of a brand in Czech consumers’ mind M Juříková, J Kocourek Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016, 197-203, 2017 | 2 | 2017 |
| Eye tracking measuring of visual perception of erotic appeals in the content of printed advertising communications and analysis of their impact on consumers T Šula, M Banyár, M Juříková Strategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015, 189-195, 2017 | 2 | 2017 |
| Image analysis as a tool for competitiveness of universities J Kocourek, O Juraskova, M Jurikova INTED2016 Proceedings, 795-802, 2016 | 2 | 2016 |
| Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity O Juraskova, M Jurikova, R Cockova Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016, 189-195, 2017 | 1 | 2017 |
| Using data sources, tools and applications during data mining in marketing management of higher education M Juříková Strategic Innovative Marketing: 5th IC-SIM, Athens, Greece 2016, 11-16, 2017 | 1 | 2017 |
| University attitude to the applicability and solution of the society-wide problem of water management M Juříková Proceedings of the 30th International Business Information Management …, 2017 | 1 | 2017 |
| Model of practical participation of students in higher education to improve graduate preparedness O Jurášková, M Juříková, J Kocourek ICERI2016 Proceedings, 8745-8751, 2016 | 1 | 2016 |
| Student projects as part of the teaching innovations and their importance in the context of university competitiveness J Kocourek, O Juraskova, M Jurikova INTED2016 Proceedings, 803-809, 2016 | 1 | 2016 |
| Differences in the Expected Contribution of Higher Education in the Millennials Generation and the Generation Z O Jurášková, M Juříková, J Kocourek, R Čočková ICERI2016 Proceedings, 8752-8756, 2016 | 1 | 2016 |
