| Building brand community JH McAlexander, JW Schouten, HF Koenig Journal of marketing 66 (1), 38-54, 2002 | 4915 | 2002 |
| Service quality measurement. JH McAlexander, DO Kaldenberg, HF Koenig Journal of health care marketing 14 (3), 1994 | 773 | 1994 |
| Transcendent customer experience and brand community JW Schouten, JH McAlexander, HF Koenig Journal of the academy of marketing science 35, 357-368, 2007 | 707 | 2007 |
| The effect of social networks on resource access and business start-ups JI Jenssen, HF Koenig European planning studies 10 (8), 1039-1046, 2002 | 392 | 2002 |
| Managing conflict in software development teams: A multilevel analysis DH Gobeli, HF Koenig, I Bechinger Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1998 | 174 | 1998 |
| University experiences, the student-college relationship, and alumni support JH McAlexander, HF Koenig Journal of Marketing for Higher Education 10 (3), 21-44, 2001 | 167 | 2001 |
| Building a university brand community: The long-term impact of shared experiences JH McAlexander, HF Koenig, JW Schouten Journal of Marketing for Higher Education 14 (2), 61-79, 2005 | 161 | 2005 |
| Building relationships of brand community in higher education: A strategic framework for university advancement JH McAlexander, HF Koenig, JW Schouten International Journal of Educational Advancement 6, 107-118, 2006 | 153 | 2006 |
| Mail survey response rate patterns in a population of the elderly: Does response deteriorate with age? DO Kaldenberg, HF Koenig, BW Becker The Public Opinion Quarterly 58 (1), 68-76, 1994 | 136 | 1994 |
| Measuring the sources of marketing channel power: A comparison of alternative approaches JR Brown, JL Johnson, HF Koenig International Journal of Research in Marketing 12 (4), 333-354, 1995 | 129 | 1995 |
| Cross‐national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe UR Orth, HF Koenig, Z Firbasova European Journal of Marketing 41 (3/4), 327-348, 2007 | 117 | 2007 |
| The silent customers: Measuring customer satisfaction in nursing homes IK Kleinsorge, HF Koenig Marketing Health Services 11 (4), 2, 1991 | 106 | 1991 |
| Effects of green self-identity and cognitive and affective involvement on patronage intention in eco-friendly apparel consumption: A gender comparison T Tung, HF Koenig, HL Chen Sustainability 9 (11), 1977, 2017 | 87 | 2017 |
| Applying total quality management to business education DJ Brown, HF Koenig Journal of Education for Business 68 (6), 325-329, 1993 | 86 | 1993 |
| Contextual influences: Building brand community in large and small colleges JH McAlexander, HF Koenig Journal of Marketing for Higher Education 20 (1), 69-84, 2010 | 60 | 2010 |
| Reaching low-income mothers to improve family fruit and vegetable intake: food hero social marketing campaign—research steps, development and testing LN Tobey, HF Koenig, NA Brown, MM Manore Nutrients 8 (9), 562, 2016 | 51 | 2016 |
| Millennials and boomers: Increasing alumni affinity and intent to give by target market segmentation JH McAlexander, HF Koenig, B DuFault International Journal of Nonprofit and voluntary sector marketing 21 (2), 82-95, 2016 | 45 | 2016 |
| Advancement in higher education: the role of marketing in building philanthropic giving JH McAlexander, HF Koenig, B DuFault Journal of Marketing for Higher Education 24 (2), 243-256, 2014 | 35 | 2014 |
| The bases of marketing channel power: An exploration and confirmation of their underlying dimensions JL Johnson, HF Koenig, JR Brown AMA Educators' Proceedings, 160-165, 1985 | 33 | 1985 |
| Building brand community JW Schouten, JH McAlexander, HF Koenig Journal of marketing: A quarterly publication of the american marketing …, 2002 | 24 | 2002 |
