| Effect of Online Shopping on Consumtive Behavior in Pandemic Time Covid-19 R Handayani Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (8), 852-858, 2021 | 15 | 2021 |
| The Effect of country of origin and brand credibility on purchase intention of Oppo smartphone in Indonesia R Irma Nilasari Turkish Journal of computer and mathematics education 12 (8), 881-888, 0 | 10* | |
| The effect of hedonic shopping motivation on impulse purchase of fashion products in pandemic times (Case study on generation Z consumers of several e-commerce in Bandung) R Handayani, M Sofiandi, DAD Putra, R Valiant, R Fauzan, YF Hidayat Rigeo 11 (3), 2021 | 7 | 2021 |
| BUILDING OF E-CUSTOMERS’LOYALTY THROUGH IMAGE DEPARTMENT STORE IN DIGITAL ERA (Survey of department store in the city of Bandung) R Handayani, M Rachmawati, R Kurniawan, D Roespinoedji International Journal of Psychosocial Rehabilitation, Vol. 24, Issue 02, 2020 | 7 | 2020 |
| The effect of store atmosphere and merchandise on customer experiences: survey of department store customers in Bandung City, Indonesia. R Handayani Global Business & Management Research 11 (1), 2019 | 6 | 2019 |
| The Impact of Anthropomorphism, Consumer Trust, And Consumer Attitude on Purchase Decisions of Environ Mentally Friendly Products F Munawar, R Handayani Enrichment: Journal of Management 13 (1), 214-224, 2023 | 3 | 2023 |
| Building University Reputation through Experiential Marketing in the Industry Revolution Era 4.0 R Handayani International Journal of Innovation , Creativity, and Change 6 (5), 208-218, 0 | 3* | |
| Technology Based Competency Improvement Through Digital Marketing Training Institute (LPK) Bina Mandiri Center - Bandung City R Handayani, A Sukma, F Munawar, A Yudanegara, I Nilasari, A Hapsari, ... Jurnal Abdimas Umtas 6 (4), 4265 - 4273, 2023 | 2* | 2023 |
| THE EFFECTS OF THE CUSTOMER’S EXPERIENCE ON THE REPUTATION OF DEPARTMENT STORES A SURVEY OF DEPARTMENT STORE’S CUSTOMERS IN BANDUNG R Handayani International Journal of Economics, Commerce and Management 3 (6), 116-127, 2016 | 2 | 2016 |
| Do brand geographic location and price value stimulate intentions to premium services? Evidence from Spotify Indonesia I Nilasari, R Handayani, D Roespinoedji Rigeo 11 (1), 746-752, 2021 | 1 | 2021 |
| Milenial Generations’ Interest Of Buying As A Quality Impact Of Silverqueen Chocolate Products In Bandung City R Handayani Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (11 …, 2021 | 1 | 2021 |
| Enhancing Brand Loyalty in Smartphone Market: The Role of Brand Reputation and Brand Experience (Case Study of Xiaomi Brand in Indonesia) I Nilasari, R Handayani Solid State Technology Volume: 63 Issue: 3, 2020 | 1 | 2020 |
| Milenial depositor behavior in adopting digital banking R handayani International journal of Psychosocial rehabilitation 24 (2), 8551-8560, 0 | 1* | |
| Pengembangan Ide Produk /Jasa dalam Bisnis melalui Pemahaman Kebutuhan Konsumen Sasaran pada Warga Binaan BNN Jawa Barat I Nilasari, Zulganef, R Handayani, A Hapsari, D Oktaviani, A Sukma Jurnal Pengabdian Dharma Laksana 5 (2), 271 - 278, 2023 | | 2023 |
| Peningkatan Kompetensi dalam Bidang Manajemen Pemasaran melalui Pelatihan Berbasis Andragogi di Pusat Kegiatan Belajar Masyarakat (PKBM) Bina Mandiri Center - Kota Bandung R Handayani, F Munawar, I Nilasari, A Yudanegara, A Hapsari, ... Jurnal Pengabdian Dharma Laksana 6 (1), 285 - 297, 2023 | | 2023 |
| The Influence of Tourist Experiencescape and Unique Perceptions on destination Satisfaction & Loyalty : A Study of Natural and Cultural Tourism in Indonesia F Munawar, R Handayani Journal of Enterprise and Development (JED) 5 (Special Issue 2), 603 - 619, 2023 | | 2023 |
| Minat Beli Ulang Generasi Milenial sebagai Dampak Citra Harga & Kualitas Pelayanan Pada Jasa Ekspedisi PT Pos Indonesia R Handayani, F Munawar Management Studies and Entrepreneurship Journal (MSEJ) 4 (6), 8262 - 8271, 2023 | | 2023 |
| The Effect of Product Quality and Information Quality on Buying Decisions Through Purchase Interest A Sukma, R Handayani, D Oktaviani, AY Hapsari Enrichment: Journal of Management 13 (3), 1933 - 1944, 2023 | | 2023 |
| The Effect of E-Service Quality and Brand Trust on Repurchase Intentions for Gloo Baby N Kids Products on E-Commerce Tiktok Shop M Rahmawati, R Handayani Management Studies and Entrepreneurship Journal (MSEJ) 4 (5), 4365 - 4371, 2023 | | 2023 |
| Peningkatan Kompetensi Manajemen Pemasaran melalui Training of Trainer (ToT) bagi Pengelola & Fasilitator Pusat Pelatihan Pertanian & Pedesaan Swadaya (P4S) Kurnia Abadi … I Nilasari, Zulganef, R Handayani, A Hapsari, D Oktaviani, A Sukma Jurnal Pengabdian UCIC 1 (1), 28 - 35, 2022 | | 2022 |
