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Dr Zhewen Tang
Dr Zhewen Tang
MA Luxury Brand Management Programme Leader (Business and Management & Marketing)
在 northumbria.ac.uk 的电子邮件经过验证
标题
引用次数
引用次数
年份
Exploring ongoing consumer socialisation processes: How interactions between adult children and their parents influence the parents
Z Tang
PQDT-Global, 2019
22019
Exploring the Process of Technology Socialization (TS) in the Family: ICT Adoption for Middle-aged Parents with the Influence of Adult Children
Z Tang, M Shah, A Jamal
Information Systems Frontiers, 1-20, 2023
12023
Market Grooming
F Habib, W Ozuem, B Sahidi, Z Tang, G Bowen, S Jain, P Kumar, ...
2024
How do past life experiences influence technology socialization? Exploring the factors that influence adult consumers' change from a life course perspective
Z Tang
AMSWMC24: Academy of Marketing Science World Marketing Congress 2023, 2023
2023
Exploring the Decision-Making and Internal Marketing by SMEs using ChatGPT-Opportunities, challenges, barriers, and implications of ChatGPT for small and medium enterprises …
Z Tang, S Dadwal
7th International Conference of Marketing, Strategy and Policy (MSP 2023), 2023
2023
The Influence of Multigenerational Family Structure on Children's Food Consumer Socialization: A life Course Perspective
Z Tang, GP Moschis, A Mathur
2022 AMA Summer Academic Conference, Light in the Darkness: Marketing’s Role …, 2022
2022
The influence of intergenerational co-parenting on food socialization and food wellbeing: a life course perspective
Z Tang, GP Moschis, A Mathur
Eleventh Annual International Conference on Consumer Research and Marketing …, 2022
2022
Does Co-Creation Have A Moderating Effect on the Relationship Between Consumer Involvement and Brand Attitude?
Z Tang, YL Liu
2015
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