Managing uncertainty during a global pandemic: An international business perspective P Sharma, TY Leung, R Kingshott, N Davcik, S Cardinali Journal of Business Research 116 (8), 188 - 192, 2020 | 550 | 2020 |
Towards a Unified Theory of Brand Equity: Conceptualizations, Taxonomy and Avenues for Future Research NS Davcik, RV Da Silva, JF Hair Journal of Product & Brand Management 24 (1), 3 - 17, 2015 | 358 | 2015 |
The Use and Misuse of Structural Equation Modeling in Management Research: A Review and Critique NS Davcik Journal of Advances in Management Research 11 (1), 47-81, 2014 | 262 | 2014 |
Marketing resources, performance, and competitive advantage: A review and future research directions NS Davcik, P Sharma Journal of Business Research 69 (12), 5547-5552, 2016 | 251 | 2016 |
Impact of Product Differentiation, Marketing Investments and Brand Equity on Pricing Strategies: A Brand Level Investigation NS Davcik, P Sharma European Journal of Marketing 49 (5/6), 760-781, 2015 | 214 | 2015 |
Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance P Sharma, NS Davcik, KG Pillai Journal of Business Research 69, 2016 | 169 | 2016 |
The role of brand equity in a new rebranding strategy of a private label brand C Marques, RV da Silva, NS Davcik, RT Faria Journal of Business Research 117 (9), 497-507, 2020 | 114 | 2020 |
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance NS Davcik, S Cardinali, P Sharma, E Cedrola Journal of Business Research 128 (5), 650-660, 2021 | 103 | 2021 |
What drives foreign direct investment: The role of language, geographical distance, information flows and technological similarity A Ly, J Esperança, NS Davcik Journal of Business Research 88 (7), 111-122, 2018 | 72 | 2018 |
An Empirical Investigation of Brand Equity: Drivers and Their Consequences NS Davcik British Food Journal 115 (9), 1342-1360, 2013 | 72 | 2013 |
An Exploratory Study of Brand Success: Evidence From the Food Industry NS Davčik, J Rundquist Journal of International Food & Agribusiness Marketing 24 (1), 91-109, 2012 | 36 | 2012 |
Non-sponsored brand-related user-generated content: Effects and mechanisms of consumer engagement N Davcik, D Langaro, C Jevons, R Nascimento Journal of Product & Brand Management 31 (1), 163-174, 2022 | 30 | 2022 |
“Health-enhancing” Products in the Italian Food Industry: Multinationals and SMEs Competing on Yogurt G Boesso, NS Davcik, F Favotto AgBioForum 12 (2), 232-243, 2009 | 15 | 2009 |
Exploring the influence of brand innovation on marketing performance using signaling framework and resource-based theory (RBT) approach N Grigoriou, N Davcik, P Sharma Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | 11 | 2016 |
Marketing strategija proizvoda u industriji hrane: ekološki pristup N Davčik Ecologica 11 (43), 25-32, 2004 | 11 | 2004 |
Reproducibility in Management Science M Fišar, B Greiner, C Huber, E Katok, A Ozkes, ... Management Science, 2024 | 10 | 2024 |
How an unequal intra-firm resources distribution affect market share N Davcik, N Grigoriou Marketing Intelligence & Planning 38 (2), 167-180, 2020 | 10* | 2020 |
Cultural Differences in Deliberate Counterfeit Purchase Behavior P Sharma, RYK Chan, N Davcik, A Ueno Marketing Intelligence & Planning 40 (1), 121-137, 2022 | 9 | 2022 |
Interactive impact of ethnic distance and cultural familiarity on the perceived effects of free trade agreements R Kingshott, P Sharma, P Hosie, N Davcik Asia Pacific Journal of Management 36 (1), 135-160., 2019 | 7 | 2019 |
Marking of organic agricultural products in Serbia T Sudarević, NS Davčik Anali Ekonomskog fakulteta u Subotici, 79-86, 2005 | 6* | 2005 |