Social media and consumer engagement: A review and research agenda VA Barger, JW Peltier, DE Schultz Journal of Research in Interactive Marketing 10 (4), 268-287, 2016 | 782 | 2016 |
Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda E Manser Payne, JW Peltier, VA Barger Journal of Research in Interactive Marketing 11 (2), 185-197, 2017 | 441 | 2017 |
In search of a surrogate for touch: The effect of haptic imagery on perceived ownership J Peck, VA Barger, A Webb Journal of Consumer Psychology 23 (2), 189-196, 2012 | 370 | 2012 |
Textual paralanguage and its implications for marketing communications AW Luangrath, J Peck, VA Barger Journal of Consumer Psychology 27 (1), 98-107, 2017 | 239 | 2017 |
An integrated marketing communications perspective on social media metrics VA Barger, LI Labrecque International Journal of Integrated Marketing Communications 5 (1), 2013 | 231 | 2013 |
Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms EH Manser Payne, J Peltier, VA Barger Journal of Research in Interactive Marketing 15 (1), 68-85, 2021 | 211 | 2021 |
Mobile banking and AI-enabled mobile banking: The differential effects of technological and non-technological factors on digital natives’ perceptions and behavior E Manser Payne, JW Peltier, VA Barger Journal of Research in Interactive Marketing, 2018 | 166 | 2018 |
A sense of things to come: Future research directions in sensory marketing RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ... Sensory marketing: Research on the sensuality of products, 361-376, 2009 | 82 | 2009 |
Personality traits and re-patronage intentions after service failure R Agarwal, A Mehrotra, VA Barger Journal of Consumer Satisfaction, Dissatisfaction, & Complaining Behavior 29 …, 2016 | 19 | 2016 |
In search of a surrogate for touch: The effect of haptic imagery on psychological ownership and object valuation J Peck, V Barger The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008 | 13 | 2008 |
Individual differences in need for approval: Measurement and marketing implications VA Barger University of Wisconsin-Madison, 2011 | 6 | 2011 |
Make your tweety bird tweet: Use of textual paralanguage in brand and spokescharacter online communications A Luangrath, J Peck, V Barger ACR North American Advances, 2017 | 2 | 2017 |
Great, Umm,* Eyeroll*: Textual Paralanguage and Its Implications for Brand Communications A Webb, J Peck, V Barger ACR North American Advances, 2015 | 1 | 2015 |
That's Not What I Feel: the Effect of Haptic Imagery and Haptic Interference on Psychological Ownership and Valuation J Peck, V Barger, A Webb ACR North American Advances, 2011 | 1 | 2011 |
Understanding conformity in consumption contexts: Individual differences in need for approval and the propensity to conform V Barger, J Peck Advances in Consumer Research 38, 789, 2011 | 1 | 2011 |
The More You Think You Know, the More You Want to Touch: Subjective Knowledge and Haptic Exploration J Peck, V Barger, A Webb ACR North American Advances, 2013 | | 2013 |
The evolution and persistence of dominant roles in interorganizational VA Barger | | 2007 |