| Consumer behaviour: Implications for marketing strategy J Summers, M Johnson Morgan, M Volkov McGraw-Hill Australia, 2007 | 1035 | 2007 |
| Marketing esportivo MJ Morgan, J Summers Thomson Learning, 2008 | 200 | 2008 |
| MKTG 5 C Lamb, J Hair, C McDaniel Cengage Learning, 2011 | 165* | 2011 |
| More than just the media: Considering the role of public relations in the creation of sporting celebrity and the management of fan expectations J Summers, MJ Morgan Public Relations Review 34 (2), 176-182, 2008 | 147 | 2008 |
| Sports marketing M Johnson Morgan, J Summers Thomson Nelson Australia Pty Ltd, 2005 | 76 | 2005 |
| Digital literacy in higher education: The rhetoric and the reality LJ Burton, J Summers, J Lawrence, K Noble, P Gibbings Myths in education, learning and teaching: Policies, practices and …, 2015 | 66 | 2015 |
| The practice of quality in assuring learning in higher education E French, J Summers, S Kinash, R Lawson, T Taylor, J Herbert, ... Quality in Higher Education 20 (1), 24-43, 2014 | 44 | 2014 |
| Essentials of marketing J Summers, M Gardiner, G Lamb, J Hair, C McDaniel Business Principles for Legal Nurse Consultants 19, 2006 | 34 | 2006 |
| Hunting and gathering: New imperatives in mapping and collecting student learning data to assure quality outcomes R Lawson, T Taylor, E French, E Fallshaw, C Hall, S Kinash, J Summers Higher Education Research & Development 34 (3), 581-595, 2015 | 32 | 2015 |
| Evoking the past: Exploring nostalgia's relevance to sport consumption J McColl-Kennedy, J Summers, M Johnson Morgan Asia Pacific Advances in Consumer Research 4, 108-113, 2001 | 27 | 2001 |
| Hunters and Gatherers: Strategies for Curriculum Mapping and Data Collection for Assuring Learning (SP10-1862)-Final Report 2013 R Lawson, T Taylor, J Herbert, E Fallshaw, E French, C Hall, S Kinash, ... | 26 | 2013 |
| Communication skills handbook J Summers, B Smith John Wiley & Sons, 2010 | 26 | 2010 |
| Australia as a holiday destination: Young Americans' vs. Young Chinese Malaysians' decision making J Summers, JR McColl-Kennedy Journal of Hospitality & Leisure Marketing 5 (4), 33-55, 1998 | 25 | 1998 |
| A holistic approach to food fraud vulnerability assessment F Rezazade, J Summers, DOL Teik Food Control 131, 108440, 2022 | 23 | 2022 |
| Enablers and barriers of tourism as a driver of economic and social‐cultural growth in remote Queensland J Summers, J Cavaye, G Woolcock Economic Papers: A journal of applied economics and policy 38 (2), 77-94, 2019 | 22 | 2019 |
| The impact of digital communications on consumer perceptions of sport celebrity transgressions AM Sassenberg, J Summers, M Johnson-Morgan, R Hassan Journal of Global Sport Management 3 (2), 189-207, 2018 | 22 | 2018 |
| Sponsorship leveraged packaging: An exploratory study in FMCG F Woodside, J Summers Journal of Marketing Communications 17 (02), 87-105, 2011 | 20 | 2011 |
| Australian Muslim women and fitness choices–myths debunked J Summers, R Hassan, D Ong, M Hossain Journal of Services Marketing 32 (5), 605-615, 2018 | 18 | 2018 |
| The impact of sponsorship awareness in low involvement settings FM Woodside, J Summers Contemporary Management Research 8 (3), 2012 | 18 | 2012 |
| The role of nostalgia in determining consumers’ sport team identification M Volkov, MJ Morgan, J Summers Sport Marketing Association Conference, Gold Coast, Australia, 2008 | 18 | 2008 |
Michael VolkovAssociate Professor (Marketing), La Trobe Business School, La Trobe University在 latrobe.edu.au 的电子邮件经过验证
