| Exploring the Political Co-Brand Image & Positioning from External Stakeholder’s Perspective in Pakistan MN Shahid, W Hassan, L Sadaf Journal of Political Marketing 23 (2), 93-122, 2024 | 5 | 2024 |
| Human Security and Sustainable Development Goals: The Voices of Afghan Women Refugees in Pakistan N Bakare, L Sadaf, Z Wahaj, K Kamal, S Anwar Journal of Asian and African Studies, 00219096231219757, 2024 | 2 | 2024 |
| How does femvertising work in a patriarchal context? An unwavering consumer perspective A Amir, D Roca, L Sadaf, A Obaid Corporate Communications: An International Journal 29 (2), 170-186, 2024 | 1 | 2024 |
| Assessment of biomedical waste handling in Ghana JK Debrah, Z Wahaj, L Sadaf, MAP Dinis International Journal of Environmental Studies 80 (3), 562-580, 2023 | 1 | 2023 |
| Marital violence against Pakistani women in Scotland L Sadaf University of Glasgow, 2012 | 1 | 2012 |
| WOMEN DIGITAL ENTREPRENEURSHIP THROUGH SOCIAL NETWORKING DIGITAL PLATFORMS IN PAKISTAN Sana Hafeez, Fareesa Malik, Lubaba Sadaf 1st International Conference on Business, Management and Social Sciences …, 2021 | | 2021 |
| Influence of national culture on corporate political activity (CPA) in collectivist countries for environmental sustainability Maria Naureen Shahid, Lubaba Sadaf, Waseem Hassan AMA Marketing and Public Policy Conference, 2021 | | 2021 |
| Sociocultural dynamics contributing to attitude of consumers towards Femvertising: A qualitative study of a developing context Aleena Amir , Waseem Hassan, Lubaba Sadaf Society for Marketing Advances (SMA) Virtual Conference, 2020 | | 2020 |
| Implementation Process of Work Life Balance Policy: A Case Study of Information Technology Company in Pakistan. British Academy of Management Nimra Naveed, Fareesa Malik, Lubaba Sadaf BAM2019 Conference Proceedings https://www.bam.ac.uk/sites/bam.ac.uk/files …, 2019 | | 2019 |
| We Have No Choice To Speak Out Change Recipients Cognitive Approach Towards Major Organizational Change. Ambreen Malik, Lubaba Sadaf, Naseer Akhtar BAM2019 Conference Proceedings https://www.bam.ac.uk/sites/bam.ac.uk/files …, 2019 | | 2019 |
| Researching domestic abuse against women in Pakistani community in Scotland: reflections on gaining trust L Sadaf British Sociological Association Annual Conference: 60 years of sociology …, 2011 | | 2011 |
| Pakistani women’s strategies of resistance against domestic abuse. L Sadaf Personal and Public Lives: Exploring Relationships, Roles and …, 2010 | | 2010 |
Dr. Zujaja WahajNational University of Sciences and Technology在 nbs.nust.edu.pk 的电子邮件经过验证
