| The influence of demographic factors on attitudes toward brands and brand buying behavior of Slovak consumers L Vilčeková, M Sabo International Journal of Education and Research 1 (11), 1-10, 2013 | 48 | 2013 |
| Selected problems of family business: A case study from Slovakia T Peráček, L Vilčeková, Ľ Strážovská Acta Polytechnica Hungarica 17 (7), 145-162, 2020 | 27 | 2020 |
| Selected issues of family business in selected countries with emphasis on the Slovak Republic L Vilčeková, B Mucha, T Peráček, Ľ Strážovská Proceedings of the 31st International Business Information Management …, 2018 | 17 | 2018 |
| Advertising credibility across different media channels L Vilčeková IJASOS-International E-journal of Advances in Social Sciences 2 (4), 126-129, 2016 | 15 | 2016 |
| Consumer perception of selected brands explored through archetypes L Vilčeková, P Štarchoň 4th International Conference on Education and Social Sciences (INTCESS …, 2017 | 11 | 2017 |
| Marketing communication and its role in the process of creating rational awareness of generation Z representatives K Gubíniová, P Štarchoň, L Vilčeková, GP Bartáková, J Brtková Developments in Information & Knowledge Management for Business Applications …, 2021 | 9 | 2021 |
| ETNOCENTRIZMUS SLOVENSKÝCH SPOTREBITEĽOV. L VILČEKOVÁ Marketing Science & Inspirations 9 (3), 2014 | 6 | 2014 |
| Comparison of brand buying behavior of Slovak consumers at the beginning of economic crisis and at its end L Vilčeková Journal of Advanced Management Science Vol 2 (4), 2014 | 5 | 2014 |
| Segmentation process in determining Slovak consumers’ attitudes toward brands Mathematics and computers in contemporary science L Vilčeková, P Štarchoň, M Sabo Athens: WSEAS, 206-211, 2013 | 5 | 2013 |
| Nákupné správanie slovenských spotrebiteľov naprieč vybranými demografickými ukazateľmi L Vilčeková, M Sabo Západočeská univerzita v Plzni, 2014 | 4 | 2014 |
| Exploring Brand Preferences of Slovak Consumers Across Demographic Features L Vilčeková, M Sabo European Journal of Business and Economics, 4061: 8-4061: 8, 2013 | 4 | 2013 |
| Značky a český zákazník P Štarchoň, M Juříková, O Jurášková, D Weberová, J Kocourek, ... VeRBum, 2015 | 3 | 2015 |
| Slovak Consumers’ Attitudes toward Foreign versus Domestic Brands L Vilčeková International journal of trends in marketing management, 2011 | 3 | 2011 |
| Characteristics of Slovak Consumer Based on Their Brand Preferences L Vilcekova International Journal of Economic Practices and Theories 4 (4), 480-485, 2014 | 2 | 2014 |
| Consumer ethnocentrism and consumer associations with Slovak brands L Vilčeková CBU International Conference Proceedings 2, 107-112, 2014 | 2 | 2014 |
| využitie MultiMeDiálnycH výskuMnýcH laBoratórií v PraXi. Časť i. R ČOČKOVÁ, P ŠTARCHOŇ, L VILČEKOVÁ Marketing Science & Inspirations 13 (4), 2018 | 1 | 2018 |
| Determining the brand personality of Nike in Slovakia L Vilčeková Marketing Identity 4 (1/1), 320-326, 2016 | 1 | 2016 |
| Media Credibility Perception Among Millennials in Slovakia L Vilčeková Journal of Marketing and Consumer Behaviour in Emerging Markets 4 (2), 75-81, 2016 | 1 | 2016 |
| Factors influencing perception of media credibility in Slovakia L Vilčeková International Conference on Advances in Education and Social Sciences, ADVED …, 2015 | 1 | 2015 |
| THE IMPACT OF CLIMATE CHANGES ON THE DEVELOPMENT OF AGRICULTURE AND FOOD SECURITY (CASE OF UKRAINE AND SLOVAKIA) N PARKHOMENKO, L VILČEKOVÁ, P ŠTARCHOŇ transformation 24 (1), 2024 | | 2024 |
