| Analysis of the use of memes as an exponent of collective coping during COVID-19 in Puerto Rico JA Flecha-Ortiz, M Santos-Corrada, E Lopez, D Virging Media International Australia, 1-19, 2020 | 78 | 2020 |
| Millennials & Snapchat: Self-expression through its use and its influence on purchase motivation J Flecha-Ortíz, M Santos-Corrada, V Dones-González, E López-González, ... Journal of Business Research 125, 798-805, 2021 | 59 | 2021 |
| The gratifications in the experience of the use of social media and its impact on the purchase and repurchase of products and services M santos, E Lopez European Business Review, 2020 | 47 | 2020 |
| Hedonic and Utilitarian Gratifications to the Use of TikTok by Generation Z and the Parasocial Relationships with Influencers as a Mediating Force to Purchase Intention V Flecha-Ortiz, Jose, Filiberty-Lugo, Vivian, Santos-Corrada, Maria, Lopez ... Journal of Interactive Advertising, 2023 | 14 | 2023 |
| An analysis of sustainable consumption practices through the role of the consumer behavior in the circular economy M Santos-Corrada, R Mendez-Tejeda, J Flecha-Ortiz, E Lopez Journal of Consumer Behaivor, 2023 | 14 | 2023 |
| The gender differences in innovative mentality, leadership styles and organizational innovative behavior the case the “40 Under 40” and their impact on organizational success Z Berdecia-Cruz, J Flecha, M Ortz European Business Review, 2022 | 14 | 2022 |
| Millenials: las gratificaciones generadas por el uso de snapchat y su impacto en la interacción con contenidos de marca MM Santos-Corrada, JA Flecha, E Lopez, V Dones Estudios Gerenciales 35 (152), 259-270, 2019 | 13 | 2019 |
| Knowledge management and innovative behavior: police reform efforts in Puerto Rico L Castro, M Santos-Corrada, J Flecha-Ortiz, E Lopez, J Gomez, B Aponte Journal of Knowledge Management, 2021 | 10 | 2021 |
| The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation E Lopez, J Flecha-Ortiz, M Santos-Corrada, V Dones Global Business Review, 2021 | 9 | 2021 |
| Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase V Dones, JA Flecha, M Santos Corrada, E López ESIC Market Economics and Business Journal 49 (3), 501-516, 2018 | 8 | 2018 |
| Risk Communication. The Media Content effect on Brain Drain: The Case of Puerto Rico J Flecha, M Ortiz, V Dones Communication & Society 30 (3), 93-107, 2017 | 7 | 2017 |
| Innovation as competitiveness driving force through the resources and capacities of SMEs in Costa Rica, Puerto Rico, and Dominican Republic U Mendez-Vega, G Muñiz-Umana, J Flecha-Ortiz, M Santos-Corrada Journal of Small Business Strategy 31 (3), 1-18, 2021 | 6 | 2021 |
| The role of organizational resilience in SME service innovation and value cocreation E Lopez, J Flecha-Ortiz, M Santos-Corrada, V Dones Journal of Service Marketing, 2024 | 5 | 2024 |
| Un análisis de factores sobre la crisis de la migración calificada de talentos en Puerto Rico O Flecha, J., Ortiz Soto, M., Dones González, V., Ortega Cruz, L., Quiñones ... Cuadernos de Administración 32 (56), 50-62, 2016 | 5* | 2016 |
| Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra V Dones, JA Flecha, MDLMS Corrada, E López Esic market 49 (161), 517-532, 2018 | 3 | 2018 |
| Exploring the influence of uncontrolled social media use, fear of missing out, fear of better options, and fear of doing anything on consumer purchase intent JA Flecha Ortiz, M Santos Corrada, S Perez, V Dones, LH Rodriguez International Journal of Consumer Studies 48 (1), e12990, 2024 | 2 | 2024 |
| Do not run out of toilet paper! The risk communication on perceived risk on consumer behavior during the crisis COVID-19 V Dones, J Flecha-Ortiz, M Santos-Corrada, Lopez, Evelyn International Journal of Pharmaceutical and Healthcare Marketing, 2023 | 2 | 2023 |
| ORIENTAÇÃO E INOVAÇÃO EMPRESARIAL COMO DETERMINANTES NA INTERNALIZAÇÃO DE PME DO PORTO RICO U Mendez, D Morales-Rodriguez, J Flecha Latin American Journal of Business Management 11 (1), 2020 | 1 | 2020 |
| Entrepreneurial orientation and innovation as determinants in the internalization of SMEs in Puerto Rico U Méndez, D Morales-Rodríguez, J Flecha Pymes, Innovación y Desarrollo 7 (3), 23-36, 2019 | 1 | 2019 |
| Boycott and Buycott Intent to Actions: Unpacking the Role of Political Ideology and Advertising Through The Society of the Spectacle M Flecha-Ortiz, Jose, Rivera-Guevara, Rolando, Santos-Corrada, Maria, Fonseca Journal of Political Marketing, 2024 | | 2024 |
Maria Santos-CorradaProfessor of marketing, Universidad de Puerto Rico, Recinto Río Piedras在 upr.edu 的电子邮件经过验证
