| A comparative study of green purchase intention between Korean and Chinese consumers: The moderating role of collectivism YK Lee Sustainability 9 (10), 1930, 2017 | 112 | 2017 |
| The relationship between green country image, green trust, and purchase intention of Korean products: Focusing on Vietnamese Gen Z consumers YK Lee Sustainability 12 (12), 5098, 2020 | 56 | 2020 |
| Impacts of digital technostress and digital technology self-efficacy on Fintech usage intention of Chinese Gen Z consumers YK Lee Sustainability 13 (9), 5077, 2021 | 55 | 2021 |
| Sustainability of nuclear energy in Korea: From the users’ perspective YK Lee Energy Policy 147, 111761, 2020 | 19 | 2020 |
| Moderating effect of country familiarity and country image on product purchase intention in South Africa YK Lee, CA Robb Journal of International Trade & Commerce 12 (4), 237-256, 2016 | 14 | 2016 |
| The Relationship of Country Image, Product-Country Image, and Purchase Intention of Korean Products: Focusing on Differences among Ethnic Groups in South Africa YK Lee Journal of Korea Trade 23 (6), 33-51, 2019 | 11 | 2019 |
| Higher innovativeness, lower technostress?: comparative study of determinants on FinTech usage behavior between Korean and Chinese Gen Z consumers YK Lee Asia Pacific Journal of Marketing and Logistics 35 (7), 1663-1681, 2023 | 8 | 2023 |
| Impact of Brand Image and Country Image on Brand Purchase Intention of South African Consumers: Focusing on Mobile Phone Brands of Korea, Japan and China YK Lee International Information Institute (Tokyo). Information 21 (5), 1495-1504, 2018 | 5 | 2018 |
| Impacts of service quality towards luxury stores and extended self on luxury purchase intention: Focusing on chinese consumer YK Lee International Area Studies Review 21 (1), 79-96, 2017 | 5 | 2017 |
| International management: Trust and purchase intention to made-in Korea product caused by Chinese consumers' animosity and ethnocentrism: Focusing on the made-in Korea mobile phone YK Lee International Area Studies Review 14 (2), 133-158, 2010 | 5 | 2010 |
| Relationship amongst cultural openness, world-mindedness, product-country image and purchase intention of Korean and Chinese smartphone products: A case study of the South … YK Lee, CA Robb South African Journal of Business Management 53 (1), 2296, 2022 | 4 | 2022 |
| A comparative study of green purchase intention between Korean and Chinese consumers: The moderating role of collectivism. Sustainability 2017, 9, 1930 YK Lee | 3 | 2017 |
| The Impact of Cultural Dispositions on the Word of Mouth Behaviors in Social Network Sites : The Case of Korean and Chinese Consumers YK Lee International business review 16 (4), 79-96, 2012 | 3* | 2012 |
| Impacts of environmental concern, materialism and empathy on pro-environmental consumption behavior: evidence from China YK Lee International Area Studies Review 24 (3), 155-175, 2020 | 2 | 2020 |
| Impact of service quality on satisfaction and recommendation intention: Focusing on Chinese university students in Korea YK Lee Asia Life Sciences 29 (1), 351-363, 2020 | | 2020 |
| Country Image Effect on Consumer Behavior: Focusing on differnces of Ethnic Groups in South Africa YK Lee, CA Robb 한국무역학회 국제학술대회, 1011-1029, 2019 | | 2019 |
| Impact of supply chain relationship quality on the relational performance: The moderating effects of supply chain agility YK Lee Information 20 (7), 4941-4948, 2017 | | 2017 |
| 중국소비자의 문화성향과 친환경 구매행동: 공감능력의 매개효과를 중심으로 YK Lee 국제지역연구 18 (2), 123-143, 2014 | | 2014 |
