| The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust M Hafez International Journal of Bank Marketing 39 (7), 1353-1376, 2021 | 144 | 2021 |
| Measuring the impact of corporate social responsibility practices on brand equity in the banking industry in Bangladesh: The mediating effect of corporate image and brand awareness M Hafez International Journal of Bank Marketing 36 (5), 806-822, 2018 | 110 | 2018 |
| Unpacking the influence of social media marketing activities on brand equity in the banking sector in Bangladesh: A moderated mediation analysis of brand experience and … M Hafez International Journal of Information Management Data Insights 2 (2), 100140, 2022 | 50 | 2022 |
| Determinants of customer loyalty in mobile telecommunication industry in Bangladesh M Hafez, N Akther Global Journal of Management and Business Research 17 (1), 140-148, 2017 | 38 | 2017 |
| Neuromarketing: a new avatar in branding and advertisement M Hafez Pacific Business Review International 12 (4), 58-64, 2019 | 24 | 2019 |
| The impact of service quality on user satisfaction: A case study of selected public libraries in Bangladesh M Amanullah, M Hasan, M Hafez EPRA International Journal of Multidisciplinary Research 7 (1), 309-316, 2021 | 16 | 2021 |
| The nexus between social media marketing efforts and overall brand equity in the banking sector in Bangladesh: testing a moderated mediation model M Hafez Journal of Internet Commerce 22 (2), 293-320, 2023 | 14 | 2023 |
| Student satisfaction and retention: impact of service quality and digital transformation MS Forid, M Hafez, W Khan Sumy State University, 2022 | 6 | 2022 |
| Factors Affecting Green Purchase Behavior of Bangladeshi Customers: A Study on Energy Saving Lamp M Hafez Journal of Science and Technology 6 (1), 17-29, 2017 | 5 | 2017 |
| The role of social media marketing on overall brand equity in the telecommunication sector in Bangladesh: A moderated mediation model of brand love and value co-creation M Hafez International Journal of Asian Business and Information Management (IJABIM …, 2021 | 4 | 2021 |
| Examining the effect of consumption values on mobile banking adoption in Bangladesh: the moderating role of perceived security M Hafez Kybernetes 52 (12), 6232-6250, 2023 | 3 | 2023 |
| Significance of marketing activities in garments industry: experience from bangladesh M Hasan Journal of Management and Science 5 (1), 17-29, 2015 | 2 | 2015 |
| Customers' Attitude towards Non-deceptive Counterfeit Mobile Phone in Bangladesh: A Study on Dhaka City MD Hafez Pacific Business Review International 9 (11), 102-111, 2017 | 1 | 2017 |
| Self-banking technology adoption: a comparison among three self-banking technologies in Bangladesh M Hasan, M Hafez, MM Uddin Journal of Patuakhali Science and Technology University 7 (1), 99-106, 2016 | 1 | 2016 |
| Factors Affecting Customers’ Intention towards Online Purchase: An Empirical Study on Bangladesh M Hafez, SJ Moni, F Mamataz, M Tabassum, T Monira The Retail and Marketing Review 19 (1), 75-89, 2023 | | 2023 |
| Application of UTAUT Model to Assess Mobile Banking Adoption Behavior: A Study on Bangladesh M Hafez MANTHAN: Journal of Commerce and Management 8 (2), 51-66, 2021 | | 2021 |
| Investigating the Effect of Relationship Marketing on Customer Satisfaction: Evidence from the Banking Industry of Bangladesh M Hafez, ANM Saif Journal of Banking & Financial Services 10 (2), 75-89, 2018 | | 2018 |
| Does Corporate Social Responsibility Reputation Influence Consumer Behavior of Bank Customers? AATH Mahamudul Hasan,Md. Hafez Journal of Patuakhali Science and Technology University 9 (1 & 2), 185-196, 2018 | | 2018 |
Md. Shak ForidAssistant Professor, School of Business, Ahsanullah University of Science and Technology在 aust.edu 的电子邮件经过验证
