| Agencing markets: Actualizing ongoing market innovation WI Onyas, A Ryan Industrial Marketing Management 44, 13-21, 2015 | 63 | 2015 |
| Exploring the brand's world-as-assemblage: The brand as a market shaping device WI Onyas, A Ryan Marketing Performativity, 141-166, 2018 | 62 | 2018 |
| Co-constructing sustainability: Agencing sustainable coffee farmers in Uganda WI Onyas, MG McEachern, A Ryan Journal of Rural Studies 61, 12-21, 2018 | 34 | 2018 |
| The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool H Faruque Aly, K Mason, W Onyas Journal of Consumer Affairs 55 (1), 31-58, 2021 | 9 | 2021 |
| Negotiating agency in mitigating franchisee failure: A critical discourse analysis OL Dada, WI Onyas Industrial Marketing Management 98, 1-16, 2021 | 8 | 2021 |
| Framing hybrid exchanges in subsistence contexts FG Mwiti, WI Onyas International Marketing Review 35 (4), 601-618, 2018 | 8 | 2018 |
| Articulating matters of concern in markets:(en) tangling goods, market agencies and overflows WI Onyas, A Ryan Concerned Markets, 178-202, 2014 | 3 | 2014 |
| Enacting overlapping exchanges to address market concerns: Evidence on sustainable and conventional coffee markets in Uganda WI Onyas Marketing Theory 23 (3), 411-435, 2023 | 2 | 2023 |
| Changing borders: constructing boundaries and agencing formality and informality in global networks of trade R Chakrabarti, C Cholez, W Onyas, J Queste, P Trompette | 1 | 2018 |
| Performing product trajectories and overlapping markets: an analysis of coffee global value chains WI Onyas Lancaster University, 2012 | | 2012 |
| Market shaping and valuation in the ugandan coffee market WI Onyas | | 2010 |
