| The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement MS Rahman, S Bag, MA Hossain, FAMA Fattah, MO Gani, NP Rana Journal of Retailing and Consumer Services 72, 103273, 2023 | 93 | 2023 |
| Survival strategies of SMEs amidst the COVID-19 pandemic: application of SEM and fsQCA MS Rahman, FAM AbdelFattah, S Bag, MO Gani Journal of Business & Industrial Marketing 37 (10), 1990-2009, 2022 | 89 | 2022 |
| An integrated model to decipher online food delivery app adoption behavior in the COVID-19 pandemic MO Gani, AR Faroque, AM Muzareba, S Amin, M Rahman Journal of Foodservice Business Research 26 (2), 123-163, 2023 | 57 | 2023 |
| Optimizing firm's supply chain resilience in data-driven business environment MO Gani, T Yoshi, MS Rahman Journal of Global Operations and Strategic Sourcing 16 (2), 258-281, 2023 | 38 | 2023 |
| Neuromarketing: methodologies of marketing science MO Gani, SS Reza, MRI Rabi, SS Reza Proceedings of The 3rd International Conference On Advances in Economics …, 2015 | 35 | 2015 |
| Effect of social media influence on consumer’s purchase intention of organic beauty products: the role of customer’s engagement and generativity MO Gani, H Roy, MS Rahman, AR Faroque, V Gupta, HT Prova International Journal of Spa and Wellness 6 (1), 54-77, 2023 | 34 | 2023 |
| Impact of Human Resource Information System on Firm Financial Performance MOG Faruk Bhuiyan, Muhammad Mahbubur Rahman International Journal of Businss and Management 10 (http://www.ccsenet.org …, 2015 | 31* | 2015 |
| Understanding the determinants of ePharmacy services: the moderating effect of technology discomfort MO Gani, MS Rahman, AR Faroque, AA Sabit, FA Fattah The Bottom Line 35 (2/3), 90-114, 2022 | 26 | 2022 |
| Digital marketing MO Gani, AR Faroque Cross-Border E-Commerce Marketing and Management, 172-202, 2021 | 26 | 2021 |
| Factors affecting consumers’ purchase intention for counterfeit luxury goods in Bangladesh MO Gani, MI Alam, SA Chowdhury, MO Faruq Innovative Marketing 15 (4), 27, 2019 | 23 | 2019 |
| Are consumers influenced by the use of green practices in five-star hotels: an assessment of guest's revisit intentions, inclusive ratings and hotel performance V Gupta, M Sajnani, SK Dixit, A Mishra, MO Gani International Journal of Tourism Cities 9 (1), 159-181, 2022 | 19 | 2022 |
| Examining the dark side of using gamification elements in online community engagement: an application of PLS-SEM and ANN modeling G Srivastava, S Bag, MS Rahman, JHC Pretorius, MO Gani Benchmarking: An International Journal 30 (9), 2921-2947, 2023 | 18 | 2023 |
| Smart tourism technologies for the psychological well-being of tourists: a Bangladesh perspective MO Gani, H Roy, AR Faroque, MS Rahman, M Munawara Journal of Hospitality and Tourism Insights 7 (3), 1371-1390, 2024 | 17 | 2024 |
| Tourism resilience in the context of tourism destination management in post-COVID-19 Bangladesh M Rahman, AM Muzareba, S Amin, AR Faroque, MO Gani Tourism Destination Management in a Post-Pandemic Context: Global Issues and …, 2021 | 17 | 2021 |
| Branding initiatives in Higher Educational Institutions: current issues and research agenda MO Alam, M. I, Faruq, M. O., Alam, M. Z., & Gani Marketing and Management Innovation 1 (2019), 34-45, 2019 | 17* | 2019 |
| Examining behavioural intention of using smart health care technology among females: dynamics of social influence and perceived usefulness MO Gani, MS Rahman, S Bag, MP Mia Benchmarking: An International Journal 31 (2), 330-352, 2024 | 16 | 2024 |
| Challenges and prospects of neuromarketing: Bangladesh perspective MO Gani, MZ Alam, MZ Alom, MO Faruq Marketing and Management of Innovation, 2018 | 14 | 2018 |
| B2B firms’ supply chain resilience orientation in achieving sustainable supply chain performance MS Rahman, MO Gani, B Fatema, Y Takahashi Sustainable Manufacturing and Service Economics 2, 100011, 2023 | 13 | 2023 |
| Virtual trade show: past assessment, present status, and future prospects MOG Yoshi Takahashi, Anisur R. Faroque, Sina Mortazavi, Mohammad Zahedul Alam J. International Business and Entrepreneurship Development 13 (3/4), 286-310, 2022 | 13* | 2022 |
| A critical review on importance of eco-structure building or green building in Bangladesh M Kamal, MO Gani International Journal of Business Administration 7 (3), 166-180, 2016 | 13 | 2016 |
