| Television advertisements and children's buying behaviour P Priya, R Kanti Baisya, S Sharma Marketing Intelligence & Planning 28 (2), 151-169, 2010 | 102 | 2010 |
| Showrooming: a retrospective and prospective review using the SPAR-4-SLR methodological framework N Sharma, A Sharma, N Dutta, P Priya International Journal of Retail & Distribution Management 51 (11), 1588-1613, 2023 | 8 | 2023 |
| Measuring customer lifetime value: application of analytic hierarchy process in determining relative weights of ‘lrfm’ S Pradhan, G Patel, P Priya International Journal of the Analytic Hierarchy Process 13 (3), 2021 | 6 | 2021 |
| Product bundling for ‘efficient’vs ‘non-efficient’customers: Market basket analysis employing genetic algorithm S Pradhan, P Priya, G Patel The International Review of Retail, Distribution and Consumer Research 32 (3 …, 2022 | 4 | 2022 |
| Developmental marketing as a strategy for rural market: An exploratory analysis P Priya LBS Journal of Management & Research 3 (1and2), 42-51, 2005 | 4 | 2005 |
| Developmental marketing as a strategy for Rural Market: An exploratory Analysis, by LBS Journal of Marketing & Research, 2005 P Pankaj V-3, 0 | 2 | |
| Millets as an Ancient Grains for Modern Food Security and Sustainable Agriculture BD Singh, GJ Abhishek, P Priya, S Kumar, SP Shinde, S Kumar, ... Journal of Scientific Research and Reports 30 (6), 706-714, 2024 | 1 | 2024 |
| Climate Change and Global Agriculture: Addressing Challenges and Adaptation Strategies D Pratap, G Tamuly, NR Ganavi, S Anbarasan, AK Pandey, A Singh, ... Journal of Experimental Agriculture International 46 (6), 799-806, 2024 | 1 | 2024 |
| Is there a gender difference in customer satisfaction? findings of an empirical study at Lulu shopping mall, Kerala SI George, P Priya, M Kuruvilla ZENITH International Journal of Business Economics & Management Research 4 …, 2014 | 1 | 2014 |
| Identifying the drivers of ‘loyal showrooming’: a systematic literature review A Sharma, P Priya, N Dutta, N Sharma The International Review of Retail, Distribution and Consumer Research, 1-23, 2024 | | 2024 |
| Advancing Agriculture through Artificial Intelligence, Plant Disease Detection Methods, Applications, and Limitations H Baksh, K Thottempudi, MM Khatal, S GS, N Das, MA Alam, R Karanwal, ... Journal of Advances in Biology & Biotechnology 27 (8), 730-739, 2024 | | 2024 |
| Social Media Narrative In Life Insurance Purchase Intention: The Moderating Role Of Cognitive Response And Affective Response M Mittal, P Priya, J Shetigar, GN Patel Educational Administration: Theory and Practice 30 (5), 9136-9147, 2024 | | 2024 |
| Dynamic Model of Electric Vehicle Using SRM Drive K Rajesh, B Rohini, R Agalya, S Janani, P Priya, A Ramkumar 2022 6th International Conference on Trends in Electronics and Informatics …, 2022 | | 2022 |
| The Business Case for Customer Experience: Ignoring Customer Experience Is an Expensive Mistake M Bhatia, P Priya Crafting Customer Experience Strategy, 155-174, 2021 | | 2021 |
| DEVELOPING A BI-LINGUAL LEXICON TO MAP CONSUMER PERCEPTION OF INDIAN BRANDS A Mudgal, A Pandey, A Bose, P Priya Global Marketing Conference, 851-856, 2020 | | 2020 |
| Online Video Narratives-Striking the Right Chords? A Mudgal, A Pandey, P Priya, A Bose Academy of Marketing Studies Journal 24 (Issue 1.), 2020 | | 2020 |
| Online Video Campaigns and Consumer Perception: A Case Study of BIBA (Ethnic Apparel) A Mudgal, P Priya, A Bose ICRBS-2017 2017, 2017 | | 2017 |
| Purchasing Fruits & Vegetables: Role of Price and Store Characteristics. PP Shrishty Garg, Shreshth Goyal, Shaily Wadhwa, Channakya Purohit Retail Marketing in India:Trends and Future Insights ed. Anshu Gupta …, 2017 | | 2017 |
| Is there a gender difference in customer satisfaction? Findings of an empirical study at LULU shopping mall, Kerala DKM M George S Irene*, Dr Priya Pankaj** International Journal of Business Economics & Management Research, . 4 (11), 2014 | | 2014 |
| Purchase behavior for store brands in India: a study of processed and packaged food category P Pankaj IIT Delhi, 2014 | | 2014 |
