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Sriram Dorai
Sriram Dorai
Great Lakes Institute of Management, Chennai
在 greatlakes.edu.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
A multistage behavioural and temporal analysis of CPV in RM
S Dorai, S Varshney
Journal of Business & Industrial Marketing 27 (5), 403-411, 2012
532012
Enhancing relationships in e-tail: Role of relationship quality and duration
S Dorai, N Balasubramanian, B Sivakumaran
Journal of Retailing and Consumer Services 58, 102293, 2021
322021
Friendship to kinship: Evaluating the role of consumer brand engagement to promote brand evangelism
A Rajendiran, S Dorai
Handbook of Research on the Impact of Fandom in Society and Consumerism, 171-192, 2020
12020
Technology Inhibition Modelling: Investigating the Flip Side of TAM
EK Iyer, S Dorai, P Prabhaker
Journal of Strategic Innovation and Sustainability 16 (3), 2021
2021
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