| EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image M Tariq, T Abbas, M Abrar, A Iqbal Pakistan Administrative Review 1 (1), 84-102, 2017 | 267 | 2017 |
| Impact of CRM practices on service quality in the banking industry T Abbas, S Hafeez Pakistan Administrative Review 1 (2), 130-144, 2017 | 23 | 2017 |
| Impact of advertising beliefs and personalization on attitude towards advertising; Mediating role of advertising value T Fatima, T Abbas International Journal of Business Management and Commerce 1 (2), 10-19, 2016 | 21 | 2016 |
| EWOM and brand awareness impact on consumer purchase intention: mediating role of brand image. Pakistan Administrative Review, 1 (1), 84-102 M Tariq, T Abbas, M Abrar, A Iqbal Copyright of Revista Gestão & Tecnologia is the property of Revista Gestao …, 2017 | 18 | 2017 |
| What leads to success for women entrepreneurs? An empirical study of southern punjab in pakistan T Abbas, M Abrar, R Saleem, A Iqbal Academic Research International 7 (5), 120-130, 2016 | 18 | 2016 |
| Impact of television advertisement on unhealthy weight control behaviors and eating disorders: Mediating role of body image B Nasir, T Abbas, M Abrar, A Iqbal Pakistan administrative review 1 (1), 42-60, 2017 | 8 | 2017 |
| The relationship of life satisfaction with buying intention and brand behavior for global brand T Abbas, M Abrar, R Saleem, A Iqbal European Journal of Business and Management 8 (31), 97-105, 2016 | 8 | 2016 |
