| A marketing communications approach for the digital era: Managerial guidelines for social media integration G Killian, K McManus Business horizons 58 (5), 539-549, 2015 | 424 | 2015 |
| Level up! The role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts JC Siemens, S Smith, D Fisher, A Thyroff, G Killian Journal of interactive marketing 32 (1), 1-12, 2015 | 99 | 2015 |
| Marketing promotions in social network games: Making them work G Killian, J Hulland Journal of Digital & Social Media Marketing 4 (1), 54-69, 2016 | 5 | 2016 |
| Observer Retaliation: Apology Components Affect on Observing Customers’ Reactions TA McClure, G Killian, JM Pearson Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2019 | 3 | 2019 |
| Course projects as value co-creation tools: developing university collaboration opportunities G Killian, T McClure, S Smith Marketing Education Review 34 (1), 44-59, 2024 | 2 | 2024 |
| Lean on me: the positive effects of brand resources and brand love during stressful life transitions G Killian, J Siemens, A Thyroff, S Smith Journal of Marketing Theory and Practice, 1-19, 2023 | 1 | 2023 |
| Improving quantitative competency: Integrating math elements into marketing courses G Killian Marketing Education Review 33 (2), 99-106, 2023 | 1 | 2023 |
| Synthetic Video Disclosure in International Marketing: The Roles of Source Credibility And Social Cynicism G Powers | 1 | 2021 |
| A Managerial Perspective of Social Media: Managing the Tension Between the Need for an Integrated Communications Approach and Consumers’ Need for Personalization G Killian, K McManus Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2015 | 1 | 2015 |
| Three Perspectives of Relationships in a Social Media Context: Managing Self-Presentation, Evaluating Brand Communication Effectiveness, and Guidelines for Managers VG Killian https://getd.libs.uga.edu/pdfs/killian_virginia_a_201305_phd.pdf, 2013 | 1 | 2013 |
| The Self in Online Communities: Protecting and Promoting the Ego G Killian, T McClure, CR Hollenbeck, J Hulland, DL Haytko Journal of Management and Marketing Research 23, 2019 | | 2019 |
| Marketing communications in social network games: Promotional design considerations in the online era G Killian, T McClure Journal of Brand Strategy 8 (3), 282-294, 2019 | | 2019 |
Scott SmithProfessor of Marketing, University of Central Missouri在 ucmo.edu 的电子邮件经过验证
