| Customers’ motivation to engage with luxury brands on social media S Bazi, R Filieri, M Gorton Journal of Business Research 112, 223-235, 2020 | 289 | 2020 |
| Social media content aesthetic quality and customer engagement: The mediating role of entertainment and impacts on brand love and loyalty S Bazi, R Filieri, M Gorton Journal of Business Research 160, 113778, 2023 | 67 | 2023 |
| Winning engaged consumers: The rules of brand engagement and intention of co-creation in social commerce S Bazi, A Hajli, N Hajli, M Shanmugam, X Lin Information Technology & People, 2019 | 65 | 2019 |
| Assessing the relationship between gamified advertising and in-app purchases: a consumers’ benefits-based perspective R Rialti, R Filieri, L Zollo, S Bazi, C Ciappei International Journal of Advertising 41 (5), 868-891, 2022 | 43 | 2022 |
| Investigating the impact of situational influences and social support on social commerce during the COVID-19 Pandemic S Bazi, H Haddad, AH Al-Amad, D Rees, N Hajli Journal of theoretical and applied electronic commerce research 17 (1), 104-121, 2022 | 34 | 2022 |
| The effect of Arabic language type on banking chatbots adoption H Hmoud, F Shishan, Z Qasem, S Bazi Heliyon 9 (10), 2023 | 10 | 2023 |
| Building green innovation networks for people, planet, and profit: A multi-level, multi-value approach S Pattinson, N Damij, N El Maalouf, S Bazi, Z Elsahn, R Hilliard, ... Industrial Marketing Management 115, 408-420, 2023 | 3 | 2023 |
| Consumers' social self-identity drivers on social commerce platforms-based food and beverage S Bazi, RW Attar, NA Adam, N Hajli British Food Journal 125 (8), 3050-3068, 2023 | 3 | 2023 |
| Exploring The Motivations Of Consumers’ Engagement With Luxury Brands In Social Media Sites. S Bazi, R Filieri, M Gorton 47th EMAC, 2018 | 3 | 2018 |
| Customer Engagement with Luxury Brands on Social Media: The Role of Brand Ethereality and Post Quality S Bazi, R Filieri, M Gorton Global Marketing Conference, 442-448, 2020 | 1 | 2020 |
| The influence of consumer awareness in the digital era on the selection of smartphones: A study among Jordanian university students S Alsmadi, KQ Hailat, S Bazi, HB Al-Haddad Heliyon 10 (4), 2024 | | 2024 |
| Determinants of Customer Engagement: Role of User-Generated Content MH Galib, ALH Hadeel, A Al-Amad, KQ Hailat, S Bazi International Journal of Electronic Commerce Studies 14 (3), 69-88, 2023 | | 2023 |
| The role of social media content on value co-creation in the food sector: a strategic relationship perspective A Gokce, S Bazi, B Safavi, E Georgiadou, N Hajli British Food Journal 125 (10), 3585-3600, 2023 | | 2023 |
| Demystifying customers' engagement with luxury brands on social media: an investigation of its antecedents and consequence on brand loyalty SMA Bazi Newcastle University, 2020 | | 2020 |
| ANTECEDENTS OF TRUST TOWARDS ONLINE SHOPPING IN CHINA AND SAUDI ARABIA. THE MODERATING ROLE OF DISPOSITION TO TRUST R Filieri, L Hu, S Bazi GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING 2020 (A), 1497-1498, 2020 | | 2020 |
Raffaele FilieriProfessor of Digital Marketing, Audencia, Audencia Business School, Department of Marketing, France在 audencia.com 的电子邮件经过验证
