关注
Soma Arora
Soma Arora
Professor
在 mriu.edu.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
Inclusivity and empowerment—Grow and let grow
S Arora, A Patro
Global Business and Organizational Excellence 41 (1), 21-30, 2021
172021
Using experiential marketing to sell off‐road vehicles in India: The Polaris way
S Arora, R Chatterjee
Global Business and Organizational Excellence 36 (5), 20-25, 2017
92017
Digital sensory marketing factors affecting customers’ intentions to continue organic online purchases during COVID in India
R Kumra, S Arora
FIIB Business Review, 23197145221105674, 2022
62022
Intensifying export performance through planned capacity building: A study of the Indian apparel sector
S Arora, S Mittal
Journal of Global Fashion Marketing 2 (1), 20-27, 2011
62011
Global textile apparel industry fortunes to depend on 5 major trends
S Arora, V Pargain
Textile Magazine. Retrieved from http://www. indiantextilemagazine. in …, 2017
52017
Strategically flexible capacity building driving emerging markets internationalization
S Arora, M Sagar
Flexible Work Organizations: The Challenges of Capacity Building in Asia …, 2016
32016
Research and innovation in teaching pedagogy for emerging markets
S Arora
Advances in Management Research, 279-289, 2019
22019
Micromax Informatics Ltd: Marketing strategy for emerging markets
S Arora
Emerald Emerging Markets Case Studies 5 (5), 1-22, 2015
22015
PRISM philosophy: empowering women in COVID times!
S Arora
The Case For Women, 1-23, 2021
12021
Becoming a multinational desi: The entrepreneurial growth of Radico
S Arora, A Patro
Global Business and Organizational Excellence 39 (1), 21-28, 2019
12019
Polaris India: riding ahead in an alternative market
S Arora
Emerald Emerging Markets Case Studies 7 (4), 1-25, 2017
12017
Dimensions of internationalization in apparel and clothing industry
S Mittal, S Arora
Management and Labour Studies 39 (3), 340-348, 2014
12014
The rise of surface mobility in India
SAC Kohli
Disruptive Technologies in International Business, 61-73, 2023
2023
The Rise of Surface Mobility in India
S Arora, C Kohli
Disruptive Technologies in International Business: Challenges and …, 2023
2023
TRIVIA’s social media effectiveness
S Arora
Emerald Emerging Markets Case Studies 12 (1), 1-27, 2022
2022
20 Research and Innovation
S Arora
Advances in Management Research: Innovation and Technology, 279, 2019
2019
Polaris India International: moving boundaries
S Arora
Emerald Emerging Markets Case Studies 8 (4), 1-28, 2018
2018
A capacity-building framework for the internationalization of firms from emerging economies
S Arora
Research Handbook on Export Marketing, 231-245, 2014
2014
A Suitable Measure for Internationalisation
S Mittal, S Arora, YP Gupta
LISTENING TO CONSUMERS OF EMERGING MARKETS, 284, 2014
2014
Capacity Building as the New Engine of Growth for Indian Exporters
S Arora, S Mittal
Foreign Trade Review 45 (2), 38-62, 2010
2010
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