Exploring the role of customer relationship management (CRM) systems in customer knowledge creation F Khodakarami, YE Chan Information & management 51 (1), 27-42, 2014 | 632 | 2014 |
Developing donor relationships: The role of the breadth of giving F Khodakarami, JA Petersen, R Venkatesan Journal of Marketing 79 (4), 77-93, 2015 | 115 | 2015 |
Services Marketing Y Lin, J Agarwal, AT Lechner, DA Farrag, M Hassan, A Ruvio, ... 2018 AMA Summer Academic Conference, 2018 | 67 | 2018 |
Customer-based execution strategy in a global digital economy JA Petersen, BJW Paulich, F Khodakarami, S Spyropoulou, V Kumar International Journal of Research in Marketing 39 (2), 566-582, 2022 | 28 | 2022 |
Evaluating the success of customer relationship management (CRM) systems F Khodakarami, Y Chan Proceedings of the European Conference on Information Management …, 2011 | 25 | 2011 |
An investigation of factors affecting marketing information systems’ use F Khodakarami, YE Chan Journal of Marketing Development and Competitiveness 7 (2), 115-121, 2013 | 20 | 2013 |
Designing and effectively managing customer-centric loyalty programs JA Petersen, R Venkatesan, F Khodakarami Handbook on customer centricity, 180-206, 2019 | 4 | 2019 |
Customer behavior across competitive loyalty programs F Khodakarami, J Andrew Petersen, R Venkatesan Journal of the Academy of Marketing Science 52 (3), 892-913, 2024 | 2 | 2024 |
Is Your Brand Protected?: Assessing Brand Safety Risks In Digital Campaigns RW Johnson, C Voorhees, F Khodakarami Journal of Advertising Research 63 (3), 205-220, 2023 | 1 | 2023 |
How Rewarding is your Reward Program? Experiential vs. Material Rewards A Ruvio, F Khodakarami, CM Voorhees 2018 AMA Summer Academic Conference, 2018 | 1 | 2018 |
Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits AC LaBrecque, CM Voorhees, F Khodakarami, PW Fombelle Journal of the Academy of Marketing Science, 1-21, 2024 | | 2024 |
Essays on Relationship Marketing F Khodakarami | | 2016 |