| Bollywood cinema’s global reach: consuming the “Diasporic Consciousness” A Takhar, P Maclaran, L Stevens Journal of Macromarketing 32 (3), 266-279, 2012 | 58 | 2012 |
| Rich descriptions: Evoking informant self-reflexivity in marketing and consumer research A Takhar, P Chitakunye Journal of Marketing Management 28 (7-8), 912-935, 2012 | 47 | 2012 |
| Market research methodologies: Multi-method and qualitative approaches: Multi-method and qualitative approaches A Takhar-Lail IGI Global, 2014 | 42 | 2014 |
| Reflexive introspection: Methodological insights from four ethnographic studies A Takhar-Lail, P Chitakunye Journal of Business Research 68 (11), 2383-2394, 2015 | 37 | 2015 |
| Gendered Lending Practices: Enabling South African Women Entrepreneurs to Access Start-Up Capital, E Derera, P Chitakunye, C O’Neill, A Takhar-Lail Journal of Enterprising Culture 22 (3), 313-330, 2014 | 31 | 2014 |
| Consuming family quality time: the role of technological devices at mealtimes 2014 British Food Journal 116 (7), 1162-1179, 2014 | 26 | 2014 |
| Consuming Bollywood: Young Sikhs social comparisons with heroes and heroines in Indian films A Takhar, P Maclaran, E Parsons, A Broderick Multicultural Perspectives in Customer Behaviour, 65-80, 2013 | 26 | 2013 |
| The computer as ‘middle agent’: negotiating the meanings of marriage on a Sikh online dating site P Maclaran, A Broderick, A Takhar, E Parsons European Advances in Consumer Research 8, 60-65, 2008 | 17 | 2008 |
| Activists of themselves: Liminality of Instagram and its role in the ethnic identity construction processes of third generation British Sikhs to their imagined identities A Takhar, G Bebek, A Jamal International Journal of Information Management 70, 102467, 2023 | 9 | 2023 |
| Transcultural identity development among third generation minority consumers A Takhar, A Jamal, H Kizgin Journal of Business Research 133, 132-142, 2021 | 9 | 2021 |
| Transnational Analysis of the Impact of Corruption on Development in Africa: A Review of Literature D Ojochenemi, E Derera, P Chitakunye, A Takhar Journal of Social Sciences 42 (1/2), 129-142, 2017 | 7* | 2017 |
| Bollywood: a ‘consumer reacculturation agent’ A Takhar ACR North American Advances, 2011 | 6 | 2011 |
| Examining the Role of Women Entrepreneurs in Emerging Economies D Chitakunye, A Takhar IGI Global, 2018 | 5 | 2018 |
| Knowledge production through interdisciplinary skills: Producing an effective postgraduate research curriculum P Chitakunye, A Takhar-Lail Industry and Higher Education 29 (2), 129-140, 2015 | 4 | 2015 |
| SMS Marketing: An emergent trend within SMEs A Takhar, P Chitakunye, Z Fields Marketing in the Cyber Era: Strategies and Emerging Trends, 37-66, 2014 | 4 | 2014 |
| Gender, Self-Discovery & Identity Conflict on a Sikh Dating Website A Takhar, P Maclaran, E Parsons Gender, Culture and Consumer Behaviour, 63-84, 2012 | 4* | 2012 |
| Small business financing for supporting SMEs in Indonesia: A conceptual study E Suyono, A Takhar, D Chitakunye Examining the Role of Women Entrepreneurs in Emerging Economies, 269-289, 2018 | 3 | 2018 |
| Market research methodologies: Multi-method and qualitative A Takhar-Lail, A Ghorbani IGI Global, 2015 | 3 | 2015 |
| Reflexivity in qualitative research: A researcher and informant perspective A Takhar-Lail, P Chitakunye Market research methodologies: multi-method and qualitative approaches, 20-36, 2015 | 3 | 2015 |
| Managing consumer mythology: the green consumption of E10 fuel P Chitakunye, F Saruchera, E Derera, A Takhar-Lail Mediterranean Journal of Social Sciences 5 (20), 1098-1108, 2014 | 3 | 2014 |
