| What role does AI Chatbot perform in the F&B industry? perspective from loyalty and value co-creation: integrated PLS-SEM and ANN techniques BHT Nguyen, TH Le, TQ Dang, LT Nguyen Journal of Law and Sustainable Development 11 (4), e794-e794, 2023 | 27 | 2023 |
| Are we ready for education in Metaverse? PLS-SEM analysis BHT Nguyen, TQ Dang, LT Nguyen, TTT Tran Edelweiss Applied Science and Technology 8 (2), 73-83, 2024 | 7 | 2024 |
| Impact of gamification on GenZ consumers’ online impulse buying behavior intention: evidence from Shopee application in the Vietnamese market TT Tu, NTH Binh Proceedings The International Conference on Business Based on Digital …, 2023 | 2 | 2023 |
| A hybrid SEM/ANN analysis to understand youtube video content's influence on university students' eLearning acceptance behavior PCT Tien, TT Phuc, NTH Binh Proceedings of the National Conference in Education and Commerce, 651-661, 2023 | 1 | 2023 |
| Impulse Buying Behavior of Consumers Through Social Commerce in Ho Chi Minh City NTH Binh Kiel, Hamburg: ZBW-Leibniz Information Centre for Economics, 2024 | | 2024 |
| Factors affecting consumers' intention to shop online on TikTok social network in Ho Chi Minh City BHT Nguyen, LT Nguyen | | 2022 |
| Ý định khởi nghiệp của sinh viên Trường Đại học Tài chính-Marketing HN Nghĩa, NTH Bình, NTM Trâm, NK Oanh, MTD Phương Tạp chí Nghiên cứu Tài chính-Marketing, 45-61, 2021 | | 2021 |
| Xây dựng thang đo đạo đức kinh doanh của doanh nghiệp thương mại điện tử ở Việt Nam ĐQ Trí, NT Luân, NTH Bình | | |
Tri-Quan DangLecturer at Ho Chi Minh City University of Foreign Languages - Information Technology在 huflit.edu.vn 的电子邮件经过验证
