Customer experience management in retailing: understanding the buying process NM Puccinelli, RC Goodstein, D Grewal, R Price, P Raghubir, D Stewart Journal of retailing 85 (1), 15-30, 2009 | 1652 | 2009 |
Vital dimensions in volume perception: Can the eye fool the stomach? P Raghubir, A Krishna Journal of Marketing research 36 (3), 313-326, 1999 | 614 | 1999 |
Framing the deal: The role of restrictions in accentuating deal value JJ Inman, AC Peter, P Raghubir Journal of Consumer research 24 (1), 68-79, 1997 | 610 | 1997 |
When do price promotions affect pretrial brand evaluations? P Raghubir, K Corfman Journal of Marketing research 36 (2), 211-222, 1999 | 542 | 1999 |
Monopoly money: the effect of payment coupling and form on spending behavior. P Raghubir, J Srivastava Journal of experimental psychology: Applied 14 (3), 213, 2008 | 475 | 2008 |
Ratios in proportion: what should the shape of the package be? P Raghubir, EA Greenleaf Journal of Marketing 70 (2), 95-107, 2006 | 414 | 2006 |
Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13, 269-279, 2002 | 373 | 2002 |
Behavioral frequency judgments: An accessibility-diagnosticity framework G Menon, P Raghubir, N Schwarz Journal of Consumer Research 22 (2), 212-228, 1995 | 354 | 1995 |
Effect of face value on product valuation in foreign currencies P Raghubir, J Srivastava Journal of Consumer Research 29 (3), 335-347, 2002 | 336 | 2002 |
Ease-of-retrieval as an automatic input in judgments: a mere-accessibility framework? G Menon, P Raghubir Journal of Consumer Research 30 (2), 230-243, 2003 | 299 | 2003 |
Pizzas: π or square? Psychophysical biases in area comparisons RE Krider, P Raghubir, A Krishna Marketing Science 20 (4), 405-425, 2001 | 286 | 2001 |
Free gift with purchase: promoting or discounting the brand? P Raghubir Journal of consumer psychology 14 (1-2), 181-186, 2004 | 285 | 2004 |
The three faces of consumer promotions P Raghubir, JJ Inman, H Grande California Management Review 46 (4), 23-42, 2004 | 270 | 2004 |
AIDS and me, never the twain shall meet: The effects of information accessibility on judgments of risk and advertising effectiveness P Raghubir, G Menon Journal of Consumer Research 25 (1), 52-63, 1998 | 263 | 1998 |
Coupon value: a signal for price? P Raghubir Journal of Marketing Research 35 (3), 316-324, 1998 | 228 | 1998 |
Position-based beliefs: The center-stage effect A Valenzuela, P Raghubir Journal of Consumer Psychology 19 (2), 185-196, 2009 | 209 | 2009 |
Can bottles speak volumes? The effect of package shape on how much to buy S Yang, P Raghubir Journal of Retailing 81 (4), 269-281, 2005 | 208 | 2005 |
The denomination effect P Raghubir, J Srivastava Journal of Consumer Research 36 (4), 701-713, 2009 | 190 | 2009 |
Coupons in context: discounting prices or decreasing profits? P Raghubir Journal of retailing 80 (1), 1-12, 2004 | 159 | 2004 |
Memory-based store price judgments: the role of knowledge and shopping experience C Ofir, P Raghubir, G Brosh, KB Monroe, A Heiman Journal of Retailing 84 (4), 414-423, 2008 | 157 | 2008 |