| The "Mixed" Reality of Virtual Brand Endorsers: Understanding the effect of brand engagement and social cues on technological perceptions and advertising effectiveness J Ham, S Li, P Shah, MS Eastin Journal of Interactive Advertising, 2023 | 21 | 2023 |
| Fostering trust: Authoritarian, benevolent, and moral paternalistic leadership styles and the coach–athlete relationship S Li, J Li Social Behavior and Personality 49 (12), 1-11, 2021 | 16 | 2021 |
| Coaching by age: An analysis of coaches’ paternalistic leadership on youth athletes’ organizational citizenship behavior in China J Li, S Li, J Hu, R Chen Frontiers in Psychology 12, 956, 2021 | 11 | 2021 |
| Study on the effect of customer psychological ownership on value co-creation under service ecosystem W Zhou, S Li, X Meng Sustainability 14 (5), 2660, 2022 | 10 | 2022 |
| Social media use, thriving at work, and employee well-being: a mediation model M Zhu, S Li, H Gao, L Zuo Current Psychology, 1-15, 2023 | 5 | 2023 |
| Social Media Users’ Affective, Attitudinal, and Behavioral Responses To Virtual Human Emotions S Li, J Ham, MS Eastin Telematics and Informatics, 2024 | 2 | 2024 |
| How peer feedback affects knowledge contribution in online innovation communities: A social identity perspective L Wang, R Cong, S Wang, S Li, Y Wang Kybernetes, 2023 | 2 | 2023 |
| Effect of paternalistic leadership on Chinese youth elite athletes’ satisfaction: Resilience as a moderator P Liu, S Li, Q Zhang, X Zhang, L Guo, J Li Frontiers in Psychology 13, 2022 | 2 | 2022 |
| Virtual humans as social actors: Investigating user perceptions of virtual humans’ emotional expression on social media J Ham, S Li, J Looi, MS Eastin Computers in Human Behavior, 2024 | 1 | 2024 |
| How does social media use affect thriving at work? The roles of knowledge sharing and locus of control M Zhu, S Li, H Gao, L Zuo Asia Pacific Journal of Human Resources, 2023 | 1 | 2023 |
| Are Virtual Influencers More Effective In Real-World Advertisement Settings? The Impact of Product Type and Social Cues On Consumers’ Perceptions and Behaviors J Ham, S Li, P Shah, MS Eastin Journal of Advertising Research, 2024 | | 2024 |
| Effectiveness of Product Placement in Streaming TV Series: The Roles of Product Involvement, Placement Prominence, and Celebrity Endorsement S Li Journal of Marketing Communications, 2023 | | 2023 |
| Did the communication barriers during the lockdown reduce students' satisfaction? J Li, S Li, J Hu, C Zhong, P Liu Frontiers in Education, 495, 2022 | | 2022 |
| Divergence, similarity, or both: An empirical study on the influence of eWOM on college students’ purchasing intention C Fan, S Li Advances in Social Science, Education and Humanities Research, 226-232, 2021 | | 2021 |
| Resistance and integration: Influence of Hollywood on Mexican films H Gao, S Li Contemporary Cinema, 105-108, 2016 | | 2016 |
| The rise of the Brazilian blockbuster: How ideas of exceptionality and scale shape a booming cinema CB Donoghue, S Li Contemporary Cinema 11 (11), 112-119, 2015 | | 2015 |
Matthew S. EastinAssociate Professor, The University of Texas at Austin在 utexas.edu 的电子邮件经过验证
Matthew S. EastinAssociate Professor, The University of Texas at Austin在 utexas.edu 的电子邮件经过验证
Jeongmin HamPh.D. Student, The University of Texas at Austin在 utexas.edu 的电子邮件经过验证