| A resource-based view of stakeholder marketing AJ Kull, JA Mena, D Korschun Journal of Business Research 69 (12), 5553-5560, 2016 | 211 | 2016 |
| How may I help you? Driving brand engagement through the warmth of an initial chatbot message AJ Kull, M Romero, L Monahan Journal of business research 135, 840-850, 2021 | 121 | 2021 |
| You decide, we donate: Strengthening consumer–brand relationships through digitally co-created social responsibility AJ Kull, TB Heath International Journal of Research in Marketing 33 (1), 78-92, 2016 | 107 | 2016 |
| I see me: The role of observer imagery in reducing consumer transgressions R Saine, AJ Kull, A Besharat, S Varki Journal of Business Ethics 168, 721-732, 2021 | 5 | 2021 |
| Expanding the Scope of Value Co-Creation AJ Kull Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 2 | 2015 |
| Don't put me on the spot: The role of perceived intrusiveness in public donation solicitations A Sanchez, AJ Kull Psychology & Marketing 39 (12), 2401-2412, 2022 | 1 | 2022 |
| Branding implications of co-created social responsibility AJ Kull University of South Florida, 2016 | 1 | 2016 |
| The Past and Future of Co-Creation: An Abstract AJ Kull Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | | 2018 |
| Advancing Stakeholder Marketing Through Resource-Based Theory AJ Kull, JA Mena Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016 | | 2016 |
| The Asymmetric Effects of Communicating Experiential Brand Benefits AJ Kull, M Romero ACR North American Advances, 2014 | | 2014 |
| Prosocial Co-Creation: How Cause-Related Marketing With Choice Strengthens Consumer-Brand Relationships AJ Kull, TB Heath ACR North American Advances, 2014 | | 2014 |
| Collector-Brand Relationships: Consumer Engagement Via Disney Pin Collecting AJ Kull, BA Lafferty ACR North American Advances, 2013 | | 2013 |
