| International market selection and segmentation: A two‐stage model C Gaston‐Breton, O Martín Martín International Marketing Review 28 (3), 267-290, 2011 | 157 | 2011 |
| Utilitarian and hedonic promotional appeals of 99-ending prices: The influence of decision-making style C Gaston-Breton, LC Duque European Journal of Marketing 49 (1/2), 212-237, 2015 | 42 | 2015 |
| “I want to break free!” How experiences of freedom foster consumer happiness C Gaston-Breton, EB Sørensen, TU Thomsen Journal of Business Research 121, 22-32, 2020 | 29 | 2020 |
| Opposing effects of sociodemographic variables on price knowledge C Gaston-Breton, P Raghubir Marketing Letters 24, 29-42, 2013 | 26 | 2013 |
| The impact of the euro on the consumer decision process: theoretical explanation and empirical evidence C Gaston‐Breton Journal of Product & Brand Management 15 (4), 272-279, 2006 | 23 | 2006 |
| Pleasure, meaning or spirituality: Cross-cultural differences in orientations to happiness across 12 countries C Gaston-Breton, JE Lemoine, BG Voyer, MN Kastanakis Journal of Business Research 134, 1-12, 2021 | 20 | 2021 |
| Consumer Preferences for 99-ending prices: the mediating role of price consciousness C Gaston-Breton | 16 | 2011 |
| What’s keeping people in virtual communities? A survey study of the determinants of participant’s satisfaction C Gaston-Breton, L Duque, N Lado Proceedings from the 8th international marketing trends conference, 2009 | 11 | 2009 |
| SEGMENTATION ET STRATÉGIES DE COMMUNICATION DANS LES MARCHÉS ÉMERGENTS: Une approche croisée des concepts de pyramide économique et d'acculturation A Boutin, C Gaston-Breton Décisions Marketing, 79-94, 2006 | 9 | 2006 |
| The price knowledge paradox: why consumers have lower confidence in, but better recall of unfamiliar prices C Gaston-Breton, P Raghubir Customer Needs and Solutions 1, 214-224, 2014 | 6 | 2014 |
| Perception d’un accroissement de prix selon son expression en francs et en euros C Gaston-Breton Actes de la journée de recherche sur le prix, 1999 | 6 | 1999 |
| Perceived Effects of Psychological Price Thresholds according to the Monetary Unit C Gaston-Breton, P Desmet Second Annual Conference of Pricing Research, Fordham University, New York, 1999 | 6 | 1999 |
| Effet du passage à l'euro sur les marques de distributeurs: une réplication partielle de l'étude de Diller et Ivens P Desmet, C Gaston-Breton Recherche et Applications en Marketing (French Edition) 16 (4), 47-56, 2001 | 5 | 2001 |
| Let me handle this, I’ve done it before: Experience and self-involvement in superstitious learning J Lejarraga, T Lejarraga, C Gaston-Breton Academy of Management Proceedings 2011 (1), 1-6, 2011 | 3 | 2011 |
| L'impact du processus d'acculturation sur les stratégies publicitaires à l'international: explication théorique et application pour les marchés émergents C Gaston Breton, A Boutin HAL, 2008 | 3 | 2008 |
| The regulatory functions of experiences of consumption in the context of the COVID-19 pandemic C Gaston-Breton Managing a Post-Covid19 Era, 19, 2020 | 1 | 2020 |
| Promotional benefits of 99-ending prices: the moderating role of intuitive and analytical decision style C Gaston-Breton, LC Duque | 1 | 2011 |
| mesure de l'effet euro sur la demande des marques a prix bas: une replication de l'etude de Diller et Ivens pour des produits a prix faible P Desmet, C Gaston-Breton Recherche et Applications en Marketing 16 (4), 47-56, 2001 | 1 | 2001 |
| How Experiences of Freedom Foster Consumer Happiness?: A Distinction Between “Freedom To” and “Freedom From” Experiences of Consumption C Gaston-Breton, EB Sørensen, TU Thomsen Proceedings of the Association for Consumer Research 2020, 354-356, 2020 | | 2020 |
| How Positive and Negative Experiences of Freedom Foster Consumer Happiness C Gaston-Breton, E Sørensen, TU Thomsen Proceedings of the EMAC 2020 Regional Conference, 2020 | | 2020 |
Priya RaghubirDean Abraham L. Gitlow Professor of Business, Stern School of Business, New York University在 stern.nyu.edu 的电子邮件经过验证
Priya RaghubirDean Abraham L. Gitlow Professor of Business, Stern School of Business, New York University在 stern.nyu.edu 的电子邮件经过验证