| The impact of relationship marketing on customer loyalty in the tour and travel companies in Malaysia during CoV-19 pandemic: Parallel mediation of social media and … K Kanapathipillai, NN Mahbob European Journal of Management and Marketing Studies 6 (4), 2021 | 15 | 2021 |
| The influence of self-efficacy on job performance of employees in the online retail sector in malaysia–the mediating effect of innovative behaviour K Kanapathipillai, AB Shaari, NN Mahbob European Journal of Human Resource Management Studies 5 (3), 2021 | 8 | 2021 |
| THE CONSEQUENCES OF CYBERBULLYING IN THE MANUFACTURING SECTOR ON EMPLOYEES’PRODUCTIVITY IN MALAYSIA: MEDIATING ROLE OF JOB STRESS AND MODERATING ROLE OF CO-WORKERS SUPPORT K Kanapathipillai, NN Mahbob European Journal of Human Resource Management Studies 5 (3), 2021 | 7 | 2021 |
| Factors that impact green product purchase behaviour of Malaysian shoppers M Sarvanan, NHB Safian, MLBM Yusoff, E Surasubramaniam, ... European Journal of Management and marketing Studies 8 (1), 2022 | 3 | 2022 |
| The mediating effect of entrepreneurial marketing strategy between dynamic capabilities and competitive advantage in the women-owned enterprises in Malaysia K Kanapathipillai, NN Mahbob, S Kumaran, S Narayanan European Journal of Management and Marketing Studies 7 (3), 2022 | 2 | 2022 |
| The Influence of Perceived Risk Factors on Online Purchase Intention among Millennials in Malaysia NN Mahbob, MA Hasim, MF Ishak Information Management and Business Review 15 (3 (I)), 50-58, 2023 | 1 | 2023 |
| Determinants of Using Reusable Eco-Friendly Shopping Bags among Gen-Y MF Ishak, NN Mahbob, MA Hasim Information Management and Business Review 15 (3 (I)), 115-123, 2023 | 1 | 2023 |
| Relationship of Extrinsic Factors Towards Job Performance of Sales Staff in Banking Industry: Mediated by Motivation RA Shimi, RB Munap, NNB Mahbob, CH Lim, NWL Elaine, ... International Journal of Economics and Management Systems 7, 2022 | | 2022 |
