Adolescent's eWOM intentions: An investigation into the roles of peers, the Internet and gender A Mishra, SS Maheswarappa, M Maity, S Samu Journal of Business Research 86, 394-405, 2018 | 227 | 2018 |
eWOM: Extant research review and future research avenues A Mishra, SM Satish Vikalpa 41 (3), 222-233, 2016 | 162 | 2016 |
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses A Mishra, A Shukla, NP Rana, YK Dwivedi Psychology & Marketing 38 (3), 385-396, 2021 | 133 | 2021 |
Psychological determinants of users’ adoption and word-of-mouth recommendations of smart voice assistants A Mishra, A Shukla, SK Sharma International Journal of Information Management 67, 102413, 2022 | 131 | 2022 |
Re-examining post-acceptance model of information systems continuance: A revised theoretical model using MASEM approach A Mishra, A Shukla, NP Rana, WL Currie, YK Dwivedi International Journal of Information Management 68, 102571, 2023 | 73 | 2023 |
Technology readiness of teenagers: a consumer socialization perspective A Mishra, SS Maheswarappa, CL Colby Journal of Services Marketing 32 (5), 592-604, 2018 | 55 | 2018 |
Impact of fake news on social image perceptions and consumers’ behavioral intentions A Mishra, S Samu Journal of Consumer Marketing, 2021 | 32 | 2021 |
Influence of parents, peers, and media on adolescents' consumer knowledge, attitudes, and purchase behavior: A meta‐analysis A Mishra, M Maity Journal of Consumer Behaviour 20 (6), 1675-1689, 2021 | 30 | 2021 |
Psychological determinants of consumer’s usage, satisfaction, and word-of-mouth recommendations toward smart voice assistants A Mishra, A Shukla International working conference on transfer and diffusion of IT, 274-283, 2020 | 19 | 2020 |
Teenagers’ eWOM intentions: a nature vs nurture perspective A Mishra, SS Maheswarappa, M Maity, S Samu Marketing Intelligence & Planning 36 (4), 470-483, 2018 | 18 | 2018 |
Effects of visual information and argument concreteness on purchase intention of consumers towards online hotel booking A Shukla, A Mishra Vision 27 (5), 639-649, 2023 | 13 | 2023 |
Role of communication, influence, and satisfaction in patient recommendations of a physician P Mehra, A Mishra Vikalpa 46 (2), 99-111, 2021 | 13 | 2021 |
If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic A Mishra, RG Indwar, S Samu Journal of Consumer Marketing 39 (3), 294-305, 2022 | 12 | 2022 |
Role of review length, review valence and review credibility on consumer’s online hotel booking intention A Shukla, A Mishra FIIB Business Review 12 (4), 403-414, 2023 | 11 | 2023 |
Metaverse: Opportunities and challenges for marketers A Mishra, S Awasthi Management Dynamics 22 (1), 79-84, 2022 | 10 | 2022 |
Gyan Fresh: Digital Transformation of Dairy Business with Resilience and Technology Innovation A Mishra, A Shukla FIIB Business Review 12 (1), 20-30, 2023 | 8 | 2023 |
Enablers and inhibitors of mobile payments in rural India: A dual-factor theory perspective SK Sharma, A Mishra Information Systems Frontiers 25 (6), 2335-2351, 2023 | 7 | 2023 |
Chat GPT: Revolutionizing Communication or Threatening Authenticity? A Mishra, S Awasthi Management Dynamics 23 (1), 8, 2023 | 7 | 2023 |
Factors Influencing Customers’ Apparel Shopping Intention in Metaverse R Pillai, B Sivathanu, NP Rana, R Preet, A Mishra Journal of Computer Information Systems, 1-16, 2024 | 6 | 2024 |
How Content Valence and Online Impression Influence Goal Achievement in Social Media Environment? A Mishra, S SM Global Business Review 20 (5), 1-15, 2018 | 6 | 2018 |