| Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel NL Balasudarsun, M Sathish, K Gowtham Asian Journal of Business Research 8 (2), 1-17, 2018 | 38 | 2018 |
| A study on effectiveness of multiple and single celebrity endorsement on considerable product advertisements in Chennai perceptive, India A Pughazhendi, KA Baskaran, MR Prakash, RN Balamurugan Far East journal of psychology and business 6 (2), 11-18, 2012 | 24 | 2012 |
| Consumer Behaviour towards Online Shopping-A Study with reference to Coimbatore City RN Balamurugan, M Sathish, RS Sathyanarayanan TMC Academic Journal 8 (1), 43-53, 2013 | 14 | 2013 |
| Make in India-A Prospect of Development for Micro, Small and Medium Enterprises DJ Babu, JJ Neerackal, RN Balamurugan Journal of Contemporary Research in Management 11 (1), 23, 2016 | 9 | 2016 |
| Customer relationship management in car service industry with reference to car dealers in Coimbatore M Sathish, RN Balamurugan, SN Sharma, P Karthikeyan Journal Of Business Management & Social Sciences Research 2, 43-49, 2013 | 9 | 2013 |
| Impact of Negative Tweets on Diverse Assets during Stressful Events: An Investigation through Time-Varying Connectedness NL Balasudarsun, B Ghosh, S Mahendran Journal of Risk and Financial Management 15 (6), 260, 2022 | 8 | 2022 |
| Impact of leadership on organizational performance at pharmaceutical companies LPL Cavaliere, ME Lourens, AR Chowdhury, NL Balasudarsun, ... Turkish Journal of Physiotherapy and Rehabilitation; Vol. 32, Issue 3, 2021 | 8 | 2021 |
| Consumer Attitude towards Mobile Advertising and its impacts on consumer behavioural Intention: A case study in Coimbatore City R Nandagopal, H Ha, RN Balamurugan, M Sathish, RS Sathyanarayanan, ... India, 2012 | 8 | 2012 |
| Predicting consumers’ online grocery purchase intention within middle-class families. NL Balasudarsun, M Sathish, PS Venkateswaran, R Byloppilly, S Devesh, ... Webology 19 (1), 3620-3642, 2022 | 6 | 2022 |
| Supply chain modelling in organic farming for sustainable profitability. R Chitra, NL Balasudarsun, M Sathish, R Jagajeevan Agricultural Economics/Zemědělská Ekonomika 69 (6), 2023 | 5 | 2023 |
| THE STRUCTURAL RELATIONSHIP BETWEEN'LIKE CLICKS'AND PURCHASE INTENTION ON FACEBOOK ADVERTISEMENTS AMONG MILLENNIALS M Jambulingam, M Dorasamy, NL Balasundrasun, J Matiah Academy of Entrepreneurship Journal 25 (4), 1-10, 2019 | 5 | 2019 |
| Leadership lessons from Indian knowledge system M Sathish, VR Bhat, S Varma, NL Balasudarsun PURUSHARTHA-A journal of Management, Ethics and Spirituality 12 (2), 1-13, 2019 | 4 | 2019 |
| Impact of social context on online shopping behavior in selected Asian countries: India, Malaysia, Singapore, Uzbekistan, and Thailand NL Balasudarsun, M Sathish, M Jambulingam, E Yamalee Journal of Management Research 18 (3), 188-200, 2018 | 4 | 2018 |
| Sustainable Agricultural Business Model: Case Studies of Innovative Indian Farmers P Hong, B NL, V N Sustainability 14 (16), 10242, 2022 | 3 | 2022 |
| Impact of Individual Factors through Customer Choices on Online Consumer Buying Behavior RN Balamurugan, D Jublee, M Sathish Great Lakes Herald 11, 19-38, 2017 | 3 | 2017 |
| A Market Study on Perception of Online Marketing Adoption by Small and Medium Enterprises (SMEs) in Coimbatore City RN Balamurugan, M Sathish, D Jublee, RS Sathyanarayanan TMC Academic Journal 8 (2), 1-15, 2014 | 3 | 2014 |
| Application of Internet of Things in Agriculture NL Balasudarsun, Pranavaraj International Journal of Scientific and Research Publications 8 (4), 56-62, 2018 | 2 | 2018 |
| Impact of Demonetization and GST in Life Insurance Sector DNL Balasudarsun, MP Antony International Journal of science and Research Publications, 2018 | 2 | 2018 |
| Online Shopping Behavior of Students in Select Asian Countries (India, Malaysia, Singapore, Uzbekistan and Thailand) RN Balamurugan Journal of Contemporary Research in Management 12 (4), 97, 2017 | 2 | 2017 |
| How does System Design Impact on Trust in Online Shopping among Young Shoppers? D Jublee, RN Balamurugan Asian Journal of Research in Social Sciences and Humanities 6 (9), 856-867, 2016 | 2 | 2016 |
RS SathyanarayananAssistant professor, PSG institute of Management在 psgim.ac.in 的电子邮件经过验证
