| Clothing of righteousness: exploring tensions of halal maternity wear on online apparel websites J Krisjanous, N Allayarova, D Kadirov Journal of Islamic Marketing 13 (5), 1125-1142, 2022 | 25 | 2022 |
| Transformation as reversion to fitrah: Muslim Māori women's self-transformation through reflexive consumption D Kadirov, N Allayarova, AW Boulanouar Journal of Business Research 69 (1), 33-44, 2016 | 18 | 2016 |
| Halal Tourism in Central Asia: Developing Service Systems in Uzbekistan D Kodirov, U Mavlonova, T Kodirov, N Allayarova Journal of Halal Service Research 1 (2), 35, 2020 | 5 | 2020 |
| The Marketing Ecoverse: A Sustainable Confluence of Business, Social, and Natural Ecosystems D Kadirov, A Bardakcı, N Madak Öztürk, N Allayarova Journal of Macromarketing 44 (2), 408-427, 2024 | 3 | 2024 |
| Liquid consumption and Islam: The Continual Drift Adjustment (CDA) framework N Allayarova, D Kadirov, J Krisjanous, ML Johnstone Journal of Islamic Marketing 15 (1), 101-123, 2024 | 3 | 2024 |
| Findings from a systematic literature review on Internet-based nutrition information seeking by pregnant women SPJ Krisjanous J, Davey J, Allayarova N 17th International Conference on Communication, Medicine, & Ethics …, 2019 | | 2019 |
| Serving” in Good Faith: Muslim Women’s Perception of Service Quality of Maternity Care in New Zealand N Allayarova Victoria University of Wellington, 2018 | | 2018 |
| Good Faith as the Demand for Sincerity in Marketing Systems: The Case of Surrogacy Markets in India D Kadirov, S Jagadale, N Allayarova Macromarketing 2018 Conference, Leipzig, Germany., 2018 | | 2018 |
