Beyond warm glow: The risk-mitigating effect of corporate social responsibility (CSR) A Bhattacharya, V Good, H Sardashti, J Peloza Journal of Business Ethics 171, 317-336, 2021 | 132 | 2021 |
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance V Good, DE Hughes, AH Kirca, S McGrath Journal of the Academy of Marketing Science 50 (3), 586-614, 2022 | 100 | 2022 |
Doing good when times are bad: the impact of CSR on brands during recessions A Bhattacharya, V Good, H Sardashti European Journal of Marketing 54 (9), 2049-2077, 2020 | 68 | 2020 |
More than money: establishing the importance of a sense of purpose for salespeople V Good, DE Hughes, H Wang Journal of the Academy of Marketing Science 50 (2), 272-295, 2022 | 46 | 2022 |
Understanding and motivating salesperson resilience V Good, DE Hughes, AC LaBrecque Marketing Letters 32, 33-45, 2021 | 33 | 2021 |
Marketing strategy implementation impediments and remedies: A multi-level theoretical framework within the sales-marketing interface A Malshe, DE Hughes, V Good, SB Friend International Journal of Research in Marketing 39 (3), 824-846, 2022 | 27 | 2022 |
When to outsource the sales force for new products V Good, RJ Calantone Industrial Marketing Management 82, 106-116, 2019 | 22 | 2019 |
Persisting changes in sales due to global pandemic challenges V Good, EB Pullins, M Rouziou Journal of Personal selling & sales ManageMent 42 (4), 317-323, 2022 | 13 | 2022 |
Cultivating resilience in organizational frontline employees V Good, AG Fehl, AC LaBrecque, C Voorhees Journal of Service Research 26 (3), 405-421, 2023 | 8 | 2023 |
A dynamic system of job performance with goals and leadership changes as shocks CR Dishop, V Good Journal of Business Research 139, 602-613, 2022 | 7 | 2022 |
Salesperson rapport: a literature review and research agenda for an evolving digital sales process V Good, SM Mangus, E Bolman Pullins Journal of Personal Selling & Sales Management 43 (4), 245-269, 2023 | 5 | 2023 |
Leadership transition and journal advancements A Rapp, V Good Journal of Personal Selling & Sales Management 43 (1), 1-4, 2023 | 5 | 2023 |
Are Lonely Salespeople Costing You Customers? V Good, L Earle McLeod | 4 | 2022 |
Exploring the drivers of B2B end user engagement AG Fehl, V Good, T Arnold Journal of Personal selling & sales ManageMent 43 (3), 159-177, 2023 | 2 | 2023 |
Motivating Salespeople Toward Greater Productivity VD Good Michigan State University, 2019 | 2 | 2019 |
Commentary: developing a deeper understanding of resilience in service contexts V Good Journal of Services Marketing 38 (4), 392-396, 2024 | 1 | 2024 |
The nine habits of highly effective researchers: strategies for strengthening scholarly submissions V Good, EB Pullins Journal of Personal Selling & Sales Management 44 (2), 101-107, 2024 | | 2024 |
Even as Companies Struggle, They Should Not Give Up on Doing Good V Good Seidman Business Review 28 (1), 10, 2022 | | 2022 |
SEIDMAN FACULTY EXPERTS A Akbulut, EG Aslim, BC Bishal, K Brink, G Chang, S Crampton, CJ Cruz, ... | | 2021 |
Report Research V Good, DE Hughes, H Wang, L Beeler, AR Zablah, A Rapp, JA Roberts, ... | | |