| Global brand attitude, perceived value, consumer affinity, and purchase intentions: A multidimensional view of consumer behavior and global brands N Naseem, S Verma, A Yaprak International marketing in the fast changing world, 255-288, 2015 | 34 | 2015 |
| Do consumers follow their heart or mind when purchasing global brands? Empirical insights N Naseem, A Yaprak Journal of Global Marketing 36 (1), 42-66, 2023 | 6 | 2023 |
| Global brands and drivers of consumers' purchase behavior: A multi-Dimensional perspective N Naseem Wayne State University, 2017 | 2 | 2017 |
| Finding the Sweet Spots: Optimizing Compensation in Proactive Service Recovery: Optimal Compensation in Service Recovery N Naseem, S Dutta, A Yaprak Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2024 | | 2024 |
| In the Conflict Between the Heart and Mind: Involvement and Aspiration Matter: An Abstract N Naseem, A Yaprak Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Innovation as a Dynamic Capability and Its Link to Performance in the Multinational Corporation: An Integrative Framework and Propositions for Research N Naseem, S Verma, A Yaprak Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | | 2016 |
| Developing, Positioning, and Promoting Tahlequah as a Global Tourist Destination: Opportunities and Challenges N Naseem | | |
