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Lina Pilelienė
Lina Pilelienė
Marketing Department, Vytautas Magnus University
在 evf.vdu.lt 的电子邮件经过验证
标题
引用次数
引用次数
年份
Principle differences between B2B and B2C marketing communication processes
K Rėklaitis, L Pilelienė
Organizacijø Vadyba: Sisteminiai Tyrimai, 73-86, 2019
1492019
Emotional or rational? The determination of the influence of advertising appeal on advertising effectiveness
V Grigaliunaite, L Pileliene
Scientific Annals of Economics and Business 63 (3), 2016
1042016
Customer perceived service quality and loyalty in Islamic banks: A collectivist cultural perspective
M Kashif, M Abdur Rehman, L Pileliene
The TQM Journal 28 (1), 62-78, 2016
1012016
Sporto paslaugų kokybės vertinimas: teorinis aspektas
L Pilelienė
Organizacijų vadyba: sisteminiai tyrimai, 99-110, 2010
782010
The effect of female celebrity spokesperson in FMCG advertising: neuromarketing approach
L Pileliene, V Grigaliunaite
Journal of consumer marketing 34 (3), 202-213, 2017
682017
Vartotojų lojalumas: teoriniai ir praktiniai aspektai: mokomoji knyga
AP Bakanauskas, L Pilelienė
Kaunas: Vytauto Didžiojo universiteto leidykla, 2009
642009
Pardavimų skatinimu pagrįstas vartotojų lojalumo formavimas
L Pilelienė
Vadybos mokslas ir studijos - kaimo verslų ir jų infrastruktūros plėtrai 15 …, 2008
502008
Vartotojų lojalumo stadijų nustatymo modelis.
A Bakanauskas, L Pilelienė
Management of Organizations: Systematic Research, 2008
442008
Scientometric analysis of scientific literature on neuromarketing tools in advertising
L Pilelienė, AH Alsharif, IB Alharbi
Baltic Journal of Economic Studies 8 (5), 1-12, 2022
402022
Vartotojų lojalumo formavimas: ryšių marketingo aspektai
L Pilelienė
Vadybos mokslas ir studijos–kaimo verslų ir jų infrastruktūros plėtrai 14 (3 …, 2008
352008
Influence of print advertising layout complexity on visual attention
L Pilelienė, V Grigaliūnaitė
Eurasian business review 6, 237-251, 2016
312016
Effect of Visual Advertising Complexity on Consumers' Attention.
L Pilelienė, V Grigaliūnaitė
International Journal of Management, Accounting & Economics 3 (8), 2016
272016
Consumer attitudes and behavior towards organic products: Evidence from the Lithuanian market
L Pilelienė, V Tamulienė
Journal of entrepreneurship, management and innovation. 17 (1), 269-299, 2021
252021
Determination of customer satisfaction with supermarkets in Lithuania
L Pilelienė, V Grigaliūnaitė
Management of Organizations: Systematic Research (Organizaciju Vadyba …, 2013
212013
CUSTOMER SATISFACTION WITH CATERING SERVICES IN LITHUANIA.
V Grigaliūnaitė, L Pilelienė
Regional Formation & Development Studies, 2013
202013
Customer satisfaction in the catering industry: Contrasts between Lithuania and Portugal
L Pileliene, N Almeida, V Grigaliunaite
Tourism & Management Studies 12 (1), 53-59, 2016
192016
INTERACTION BETWEEN SATISFACTION AND LOYALTY OF LITHUANIAN RURAL TOURISTS: A MODERATING EFFECT OF PERCEIVED VALUE.
L Pilelienė, V Grigaliūnaitė
Management Theory & Studies for Rural Business & Infrastructure Development …, 2014
192014
The effect of country-of-origin on beauty products choice in Lithuania
L Pilelienė, M Šontaitė-Petkevičienė
Procedia-social and behavioral sciences 156, 458-462, 2014
192014
MARKETING LUXURY: NEURO INSIGHT.
L Pilelienė
Management Theory & Studies For Rural Business & Infrastructure Development …, 2012
192012
Influence of product attributes on customer’s choice
V Liesionis, L Pilelienė
Retrieved Apirl 4, 2019, 2007
192007
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