Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana D Quaye, I Mensah Management Decision 57 (7), 1535-1553, 2019 | 277 | 2019 |
Entrepreneurial leadership and performance of female-owned Small and Medium sized Enterprises in Ghana D Quaye, I Mensah International Journal of Entrepreneurship and Small Businesses 38 (19), 44, 2019 | 20 | 2019 |
Industrial cluster and competitive advantage of micro firms: insight from wood industry in Ghana I Quaye, D. and Mensah Journal of Creativity and Business Innovation 3, 170-196, 2017 | 17* | 2017 |
Customer relationship management practices affecting customer loyalty supporting small airlines carriers in Ghana D Quaye, I Mensah, A Amoah-Mensah International Journal of Electronic Customer Relationship Management 11 (4 …, 2018 | 14 | 2018 |
What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty I Mensah, Y Brew African Journal of Economic and Management Studies, 2023 | 1 | 2023 |
Envy and jealousy in entrepreneurial activities: existence and nature, causes, effects and management M Addo, Agyekum, I Mensah Journal of Global Entrepreneurship Research 2023, 1-20, 2023 | | 2023 |
Digitization, Customer Engagement and Performance of Small and Medium Enterprises in Ghana D Quaye, I Mensah, A Charles International Conference on Advanced Research in Business, Management and …, 2019 | | 2019 |
Marketing Innovation and Sustainable Growth of Small and Medium Enterprises in Ghana D Quaye, I Mensah Management Decision 57 (7), 1535-1553, 2019 | | 2019 |