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Isaac Mensah
Isaac Mensah
Department of Marketing and Entrepreneurship
在 uew.edu.gh 的电子邮件经过验证
标题
引用次数
引用次数
年份
Marketing innovation and sustainable competitive advantage of manufacturing SMEs in Ghana
D Quaye, I Mensah
Management Decision 57 (7), 1535-1553, 2019
2772019
Entrepreneurial leadership and performance of female-owned Small and Medium sized Enterprises in Ghana
D Quaye, I Mensah
International Journal of Entrepreneurship and Small Businesses 38 (19), 44, 2019
202019
Industrial cluster and competitive advantage of micro firms: insight from wood industry in Ghana
I Quaye, D. and Mensah
Journal of Creativity and Business Innovation 3, 170-196, 2017
17*2017
Customer relationship management practices affecting customer loyalty supporting small airlines carriers in Ghana
D Quaye, I Mensah, A Amoah-Mensah
International Journal of Electronic Customer Relationship Management 11 (4 …, 2018
142018
What happens after product rebranding: understanding the interrelational effect of brand attachment, brand distinctiveness and consumer attitudes on brand loyalty
I Mensah, Y Brew
African Journal of Economic and Management Studies, 2023
12023
Envy and jealousy in entrepreneurial activities: existence and nature, causes, effects and management
M Addo, Agyekum, I Mensah
Journal of Global Entrepreneurship Research 2023, 1-20, 2023
2023
Digitization, Customer Engagement and Performance of Small and Medium Enterprises in Ghana
D Quaye, I Mensah, A Charles
International Conference on Advanced Research in Business, Management and …, 2019
2019
Marketing Innovation and Sustainable Growth of Small and Medium Enterprises in Ghana
D Quaye, I Mensah
Management Decision 57 (7), 1535-1553, 2019
2019
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