| Organic food consumption in Europe: International segmentation based on value system differences SR De Maya, I López-López, JL Munuera Ecological Economics 70 (10), 1767-1775, 2011 | 228 | 2011 |
| Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis I López, S Ruiz Electronic Commerce Research and Applications 10 (1), 49-58, 2011 | 130 | 2011 |
| Marketing en redes sociales M Sicilia, M Palazón, I López, M López ESIC Editorial, 2022 | 105 | 2022 |
| When sharing consumption emotions with strangers is more satisfying than sharing them with friends I López-López, S Ruiz-de-Maya, L Warlop Journal of Service Research 17 (4), 475-488, 2014 | 83 | 2014 |
| The impact of congruence between the CSR activity and the company's core business on consumer response to CSR JV García-Jiménez, S Ruiz-de-Maya, I López-López Spanish Journal of Marketing-ESIC 21, 26-38, 2017 | 61 | 2017 |
| Is a most helpful eWOM review really helpful? The impact of conflicting aggregate valence and consumer’s goals on product attitude I López-López, JF Parra Internet Research 26 (4), 827-844, 2016 | 59 | 2016 |
| Sharing co-creation experiences contributes to consumer satisfaction R Alarcón López, S Ruiz de Maya, I Lopez Lopez Online Information Review 41 (7), 969-984, 2017 | 36 | 2017 |
| I Will Do It If I Enjoy It! The Moderating Effect of Seeking Sensory Pleasure When Exposed to Participatory CSR Campaigns SR de Maya, R Lardín-Zambudio, I López-López Frontiers in psychology 6, 2016 | 36 | 2016 |
| Metodología del diseño experimental SR de Maya, IL López Métodos de investigación social y de la empresa, 485-502, 2013 | 25 | 2013 |
| When hedonic products help regulate my mood I López López, S Ruiz de Maya Marketing Letters 23, 701-717, 2012 | 25 | 2012 |
| The customer journey: a proposal of indicators to evaluate integration and customer orientation M Palazón, M López, M Sicilia, I López Journal of Marketing Communications 28 (5), 528-559, 2022 | 24 | 2022 |
| How harmful are online firestorms for brands? E Delgado-Ballester, I López-López, AB Palazón Spanish Journal of Marketing-ESIC 24 (1), 133-151, 2020 | 22 | 2020 |
| Why should you respond to customer complaints on a personal level? The silent observer's perspective I López-López, M Palazón, JA Sánchez-Martínez Journal of Research in Interactive Marketing 15 (4), 661-684, 2021 | 21 | 2021 |
| Why do people initiate an online firestorm? The role of sadness, anger, and dislike E Delgado-Ballester, I López-López, A Bernal-Palazón International Journal of Electronic Commerce 25 (3), 313-337, 2021 | 20 | 2021 |
| Higher Education Institutions as a Transformation Platform under the Sustainable Development Goals Framework ARB Inés López-López, Marcos Bote, Longinos Marín-Rives European Journal of Sustainable Development 8 (3), 306-312, 2019 | 17 | 2019 |
| Las respuestas cognitivas y emocionales del consumidor como determinantes de la eficacia del sitio web L López, S Ruiz Revista española de investigación de marketing 12 (1), 43-63, 2008 | 15 | 2008 |
| Marketing en redes sociales M Sicilia Piñero, M Palazón Vidal, I López López, M López Pérez Marketing en redes sociales, 2021 | 8 | 2021 |
| Online firestorms: an act of civic engagement or a narcissistic boost? The role of brand misconduct appraisals E Delgado-Ballester, I López-López, A Bernal Journal of Product & Brand Management 32 (2), 257-272, 2023 | 6 | 2023 |
| The role of e-WOM in international communication S Ruiz, M Sicilia, I López, M López Handbook of research on international advertising, 2012 | 5 | 2012 |
| Discovering call interaction fluency: A way to improve experiences with call centres E Fernández-Sabiote, I López-López Service Science 12 (1), 26-42, 2020 | 4 | 2020 |
Salvador Ruiz de MayaProfessor of Marketing. Catedrático de Universidad. University of Murcia在 um.es 的电子邮件经过验证
