Evolving to a new dominant logic for marketing SL Vargo, RF Lusch Journal of marketing 68 (1), 1-17, 2004 | 22961 | 2004 |
Service-dominant logic: continuing the evolution SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 1-10, 2008 | 10961 | 2008 |
On value and value co-creation: A service systems and service logic perspective SL Vargo, PP Maglio, MA Akaka European management journal 26 (3), 145-152, 2008 | 4897 | 2008 |
Institutions and axioms: an extension and update of service-dominant logic SL Vargo, RF Lusch Journal of the Academy of marketing Science 44, 5-23, 2016 | 4355 | 2016 |
Service-dominant logic: reactions, reflections and refinements RF Lusch, SL Vargo Marketing theory 6 (3), 281-288, 2006 | 2905 | 2006 |
Competing through service: Insights from service-dominant logic RF Lusch, SL Vargo, M O’brien Journal of retailing 83 (1), 5-18, 2007 | 2880 | 2007 |
The four service marketing myths: remnants of a goods-based, manufacturing model SL Vargo, RF Lusch Journal of service research 6 (4), 324-335, 2004 | 2419 | 2004 |
It's all B2B… and beyond: Toward a systems perspective of the market SL Vargo, RF Lusch Industrial marketing management 40 (2), 181-187, 2011 | 2304 | 2011 |
Service-dominant logic: Premises, perspectives, possibilities RF Lusch, SL Vargo Cambridge University Press, 2014 | 1993 | 2014 |
The service-dominant logic of marketing: Dialog, debate, and directions RF Lusch, SL Vargo Routledge, 2014 | 1708 | 2014 |
Service-dominant logic 2025 SL Vargo, RF Lusch International journal of research in marketing 34 (1), 46-67, 2017 | 1661 | 2017 |
From goods to service (s): Divergences and convergences of logics SL Vargo, RF Lusch Industrial marketing management 37 (3), 254-259, 2008 | 1626 | 2008 |
Service-dominant logic: What it is, what it is not, what it might be SL Vargo, RF Lusch The service-dominant logic of marketing, 61-74, 2014 | 1616 | 2014 |
Service, value networks and learning RF Lusch, SL Vargo, M Tanniru Journal of the academy of marketing science 38, 19-31, 2010 | 1594 | 2010 |
Contextualization and value-in-context: How context frames exchange JD Chandler, SL Vargo Marketing theory 11 (1), 35-49, 2011 | 1567 | 2011 |
Service innovation in the digital age M Barrett, E Davidson, J Prabhu, SL Vargo MIS quarterly 39 (1), 135-154, 2015 | 1463 | 2015 |
The evolving brand logic: a service-dominant logic perspective MA Merz, Y He, SL Vargo Journal of the academy of marketing science 37, 328-344, 2009 | 1433 | 2009 |
Health care customer value cocreation practice styles JR McColl-Kennedy, SL Vargo, TS Dagger, JC Sweeney, Y Kasteren Journal of service research 15 (4), 370-389, 2012 | 1414 | 2012 |
The service system is the basic abstraction of service science PP Maglio, SL Vargo, N Caswell, J Spohrer Information Systems and e-business Management 7, 395-406, 2009 | 1130 | 2009 |
Why “service”? SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 25-38, 2008 | 1106 | 2008 |