Positioning Women Entrepreneurs in Small and Medium Enterprises in Indonesia–Food & Beverage Sector PA Cakranegara, E Hendrayani, JR Jokhu, M Yusuf Enrichment: Journal of Management 12 (5), 3873-3881, 2022 | 74 | 2022 |
THE IMPACT OF INSTAGRAM AS A SOCIAL MEDIA TOOL ON CONSUMER PURCHASE DECISION ON NIKE NPE Diantarari, JR Jokhu Jurnal Ilmiah Manajemen dan Bisnis 7 (1), 116-127, 2021 | 8 | 2021 |
ADAPTASI new entrants menggunakan strategi marketing dengan word of mouth terhadap loyalitas pelanggan JR Jokhu Jurnal Muara Ilmu Ekonomi Dan Bisnis 4 (1), 77-86, 2020 | 7 | 2020 |
Apakah Konsumen Impulsif dalam Membeli Makanan melalui Aplikasi Daring? Implikasi Promosi oleh Aplikasi Gojek, Emosi Positif, dan Minat Hedonis terhadap Pembelian Impulsif JR Jokhu, HV Charisma Jurnal Ilmu Manajemen, 881-892, 2022 | 5 | 2022 |
Perspektif Baru dalam Teori Kualitas Pelayanan: Pentingnya Intensi Studi pada Perusahaan Fintech di Indonesia JR Jokhu, A Armando Manajemen Bisnis Kompetensi, 2018 | 5 | 2018 |
Strategic decision process in SME’s context: a new perspective using indigenous, institution, firm, and environment characteristics JR Jokhu, R Rokhim, R Rachmawati, M Hamsal Eleftherios Thalassinos, 2019 | 4 | 2019 |
the Influence of Country of Origin Towards Brand Equity Dimensions and Purchase Intention of Chinese Smartphone Brand EKH Sinulingga, JR Jokhu Jurnal Muara Ilmu Ekonomi dan Bisnis 5 (2), 297-306, 2021 | 3 | 2021 |
Pelatihan terhadap siswa SMK di Cikarang “menjadi lulusan yang berdaya saing” G Genoveva, AI Yustina, JR Jokhu, HA Widyanto, J Tanardi Jurnal Bakti Masyarakat Indonesia 3 (1), 2020 | 3 | 2020 |
APAKAH PELANGGAN INDONESIA PEDULI TERHADAP HARGA DAN KUALITAS PRODUK: EFEK MEDIASI DARI BRAND AWARENESS PADA INDUSTRI OTOMOTIF (STUDI KASUS HONDA) JR Jokhu, MH Kawilarang Jurnal Doktor Manajemen 3 (2), 171-181, 2020 | 3 | 2020 |
The Influence of Brand Ambassador and Product Quality Toward Repurchase Intention Mediated by Customer Satisfaction of Lemonilo Brand Instant Noodle Products: The Influence of … YRN Fathia, JR Jokhu Lentera Jurnal Manajemen 1 (2), 2023 | 1 | 2023 |
The application of environmental analytical tools to fathom the performance of multi-level marketing company (the case of Oriflame Indonesia) JR Jokhu, LRS Telaumbanua Proceeding of the International Conference on Family Business and …, 2022 | 1 | 2022 |
Crude Palm Oil a Competitive Advantage Facing European Union Ban JR Jokhu, F Rahmiati, MJ Arquisola, MH Bakri, AR Salam Journal of Technology Management and Technopreneurship (JTMT) 9 (2), 39-46, 2021 | 1 | 2021 |
Critical Review: Efek dari Heterogenitas Board Capital Terhadap Strategic Change JR Jokhu President University, 2019 | 1 | 2019 |
The impact of willingness to pay, environmental awareness, consumer behavior, consumer attitudes toward purchase decisions on sustainable packaging in Indonesia J Tanzares, F Rahmiati, JR Jokhu, RSB Mangkurat Journal of Character and Environment 2 (1), 2024 | | 2024 |
Analysis of Marketing Performance Using Purchase Intention and Purchase Decision (Case of Electric Vehicles in China) X Liu, JR Jokhu Lentera Jurnal Manajemen 2 (2), 2024 | | 2024 |
Decoding Generation Z Investment Behavior in Stock Market JR Jokhu Lentera Ilmu Madani 1, 1 - 87, 2023 | | 2023 |
The Role of Gastronomic Experience in Tourist Revisit Intention: An Empirical Study in the Historical City Special Region of Yogyakarta, Indonesia TZ Prayoga, TC Heidra, F Rahmiati, JR Jokhu, H Hanafiah Journal of Law and Sustainable Development 11 (12), e1037-e1037, 2023 | | 2023 |
Pelatihan Pemadaman Kebakaran Dilingkungan Rumah D Rianto, JR Jokhu, MM Farid, H Hilda Lentera Jurnal Pengabdian Masyarakat 1 (2), 2023 | | 2023 |
Training in Logistics Management and Social Media Marketing for Small, Micro and Medium Enterprises in Bekasi Regency JR Jokhu, F Rahmiati, H Hanafiah, L Daniela, J Lampatar, MH Bakri, ... SPEKTA (Jurnal Pengabdian Kepada Masyarakat: Teknologi dan Aplikasi) 4 (2 …, 2023 | | 2023 |
THE IMPACT OF CUSTOMER INTENTION TO CONTINUE USING INSURANCE SERVICE IN JABODETABEK (CASE OF JIWASRAYA) FI Permatasari, JR Jokhu FIRM Journal of Management Studies 8 (1), 145-155, 2023 | | 2023 |