| Social distancing, hand washing and handshaking behaviour during and beyond coronavirus pandemic: a social marketing perspective EY Tweneboah-Koduah, IS Coffie Social Marketing Quarterly 28 (4), 288-306, 2022 | 7 | 2022 |
| Using social marketing to demystify the myths surrounding COVID-19 vaccination: the mediating role of important others IS Coffie, A Nkukpornu, WA Kankam, CE Ocloo Social Marketing Quarterly 28 (2), 169-183, 2022 | 6 | 2022 |
| Market orientation in the public sector: the perspective from an emerging economy IS Coffie, RE Hinson New Public Management in Africa: Contemporary Issues, 17-45, 2022 | 6 | 2022 |
| Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies IS Coffie, RE Hinson Marketing Communications in Emerging Economies, Volume 1, 161-192, 2021 | 4 | 2021 |
| Social media communication and sustainability perception in business: The moderating role of social media influencers GK Amoako, IS Coffie, EC Ocloo Handbook of Research on Achieving Sustainable Development Goals with …, 2023 | 3 | 2023 |
| The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana EY Tweneboah-Koduah, S Abdulai, IS Coffie, MA Mahmoud Journal of Social Marketing 12 (4), 495-512, 2022 | 3 | 2022 |
| Improving local rice consumption in Sub-Saharan Africa through social marketing: evidence from Ghana IS Coffie, EY Tweneboah-Koduah, EC Ocloo, A Nkukpornu, ANA Kastner International Review on Public and Nonprofit Marketing 21 (1), 177-196, 2024 | 2 | 2024 |
| Sustaining Small Enterprises Through Digital Technologies in the Post-COVID-19 Era EC Ocloo, IS Coffie, GRM Asigbe-Tsriku, FF Opuni Technological Innovation Driving Sustainable Entrepreneurial Growth in …, 2023 | 2 | 2023 |
| Understanding covid-19 prevention behaviours: Implications for social and health marketers for the prevention of future pandemics IS Coffie, EC Ocloo, EY Tweneboah-Koduah, V Mann Health Marketing Quarterly, 1-24, 2024 | 1 | 2024 |
| The moderating influence of celebrity endorsement on intention to engage in infection prevention behaviours IS Coffie, Tweneboah-Koduah, E. Y., Ocloo, E. C., V. Mann Health Promotion International 38 (6), 2023 | 1 | 2023 |
| Influencing Behavior Change through Corporate Social Marketing: Evidence from Ghana Tweneboah-Koduah, E. Y., & Coffie, I. S. Journal of Nonprofit & Public Sector Marketing, 1-26, 2022 | 1* | 2022 |
| Digitization of small and medium-size restaurant enterprises: the mediating role of owner/manager IT skill and moderating influence of COVID-19 EC Ocloo, IS Coffie, Z Bukari, S Bashiru Cogent Business & Management 11 (1), 2358549, 2024 | | 2024 |
| Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations RE Hinson, I Mensah, GK Amoako, EA Mensah, I Coffie, E Khosa CRC Press, 2024 | | 2024 |
| Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out G Asamoah, SK Seglah, IS Coffie, LY Kusi, E Afum, HK Bonsu-Owu International Journal of Electronic Marketing and Retailing 15 (1), 68-88, 2024 | | 2024 |
| Effects of Image, Identity and Reputation on Higher Education Brand Equity: A Study on Universities in Ghana. EA Effah, M Majeed, CE Ocloo, IS Coffie IUP Journal of Brand Management 20 (4), 2023 | | 2023 |
| The moderating influence of celebrity endorsement on intention to engage in infection prevention behaviours. Coffie, I. S., Tweneboah-Koduah, E. Y., Ocloo, E. C., & Mann Health Promotion International 38 (6), 2023 | | 2023 |
| Exploring the Challenges of Virtual Teaching and Learning From a Developing African Country Context: The Decomposed Theory of Planned Behavior's Perspective EC Ocloo, GR Asigbe-Tsriku, SK Tsagli, IS Coffie Sustaining Higher Education Through Resource Allocation, Learning Design …, 2023 | | 2023 |
| Conflict of Interest in Public Sector Organisations in Africa: Reflections on the Ghanaian, South-African and Kenyan Situation IS Coffie, RE Hinson Ethics and Accountable Governance in Africa's Public Sector, Volume I …, 2022 | | 2022 |
| Social Marketing on the Consumption of Made in Ghana Rice among Consumers in Accra SI Coffie University of Ghana, 2015 | | 2015 |
