| Marketing mix influence on service brand equity and its dimensions S Mukherjee, S Shivani Vision 20 (1), 9-23, 2016 | 46 | 2016 |
| Influence of physical evidence on service brand image dimensions and brand equity S Mukherjee, S Shivani Indian Journal of Marketing, 2013 | 10 | 2013 |
| Structural interventions for favourable sociocultural influences on india entrepreneurs S Shradha, S Mukherjee, R Sharan Indian, 2005 | 10 | 2005 |
| Structural interventions for favourable sociocultural influences on Indian entrepreneurs S Shivani, S Mukherjee, R Sharan Website: http://www. fordham. edu/economics/vinod/docs/shivani-pap. doc, 2005 | 3 | 2005 |
| Antecedents and impact of consumer trust in business to business markets S Mukherjee Amity J. Mark 1 (1), 41-58, 2016 | 2 | 2016 |
| Influencing the Human Elements: The Industrial Branding Rationale. S Mukherjee, S Shivani Vidwat: The Indian Journal of Management 4 (2), 2011 | 1 | 2011 |
| Organic Consumption Through Framing Effect in Green Messages: A Cross-Sectional Study in India E Sahay, S Mukherjee Interdisciplinary Journal of Management Studies (Formerly known as Iranian …, 2023 | | 2023 |
| Attitude Towards Female Role Portrayal in Advertising and Its Impact on Brand Image & Purchase Intention: Linkages with Feminine Role Orientation S Shivani, E Sahay, S Mukherjee, S Fatima Stakeholder Wellbeing and Value Creation 12, 29, 2022 | | 2022 |
| A bibliographic analysis of research on framing effect (with an emphasis on goal framing) between 1974 to 2021 E Sahay, S Mukherjee Journal of Positive School Psychology, 2021-2037, 2022 | | 2022 |
| Understanding Communication Needs of Organic Food Consumers in India: A Grounded Theory Approach. E Sahay, S Mukherjee Turkish Online Journal of Qualitative Inquiry 12 (6), 2021 | | 2021 |
| Service marketing mix and brand equity the servicescape advantage S Mukherjee, S Shivani Asian Journal of Research in Business Economics and Management 3 (4), 236-246, 2013 | | 2013 |
| Market Volatility: An Empirical Study S Rastogi, S Mukherjee, S Shivani, P Kautish, MGAY Narayana, RN Rao, ... | | |
Shradha ShivaniDepartment of Management, Birla Institute of Technology, Mesra在 bitmesra.ac.in 的电子邮件经过验证
Shradha ShivaniDepartment of Management, Birla Institute of Technology, Mesra在 bitmesra.ac.in 的电子邮件经过验证