Measuring performance at trade shows: scale development and validation K Hansen Journal of business Research 57 (1), 1-13, 2004 | 392 | 2004 |
Market orientation of value chains: A conceptual framework based on four case studies from the food industry KG Grunert, L Fruensgaard Jeppesen, K Risom Jespersen, AM Sonne, ... European Journal of Marketing 39 (5/6), 428-455, 2005 | 311 | 2005 |
Tourist motivation with sun and sand destinations: Satisfaction and the wom-effect N Prebensen, K Skallerud, JS Chen Journal of Travel & Tourism Marketing 27 (8), 858-873, 2010 | 230 | 2010 |
The dual motives of participants at international trade shows: An empirical investigation of exhibitors and visitors with selling motives K Hansen International Marketing Review 13 (2), 39-53, 1996 | 205 | 1996 |
School reputation and its relation to parents' satisfaction and loyalty K Skallerud International journal of Educational management 25 (7), 671-686, 2011 | 143 | 2011 |
Retail attributes' differential effects on utilitarian versus hedonic shopping value S Ottar Olsen, K Skallerud Journal of Consumer Marketing 28 (7), 532-539, 2011 | 132 | 2011 |
Preference for local food as a matter of helping behaviour: Insights from Norway K Skallerud, AH Wien Journal of Rural Studies 67, 79-88, 2019 | 120 | 2019 |
Trade show performance: a conceptual framework and its implications for future research K Hansen Academy of Marketing Science Review 8 (1999), 1-12, 1999 | 116 | 1999 |
An examination of consumers’ cross-shopping behaviour K Skallerud, T Korneliussen, SO Olsen Journal of Retailing and Consumer Services 16 (3), 181-189, 2009 | 103 | 2009 |
A systematic review of the trade show marketing literature: 1980–2014 W Tafesse, K Skallerud Industrial Marketing Management 63, 18-30, 2017 | 89 | 2017 |
Who are the future seaweed consumers in a Western society? Insights from Australia D Birch, K Skallerud, NA Paul British Food Journal 121 (2), 603-615, 2019 | 87 | 2019 |
Who eats seaweed? An Australian perspective D Birch, K Skallerud, N Paul Journal of International Food & Agribusiness Marketing 31 (4), 329-351, 2019 | 67 | 2019 |
Towards an exchange view of trade fairs W Tafesse, K Skallerud Journal of Business & Industrial Marketing 30 (7), 795-804, 2015 | 47 | 2015 |
Structure, strategy and performance of exhibitors at individual booths versus joint booths K Skallerud Journal of Business & Industrial Marketing 25 (4), 259-267, 2010 | 44 | 2010 |
Chinese food retailers' positioning strategies and the influence on their buying behaviour K Skallerud, K Grønhaug Asia Pacific Journal of Marketing and Logistics 22 (2), 196-209, 2010 | 41 | 2010 |
Importance performance analysis as a trade show performance evaluation and benchmarking tool W Tafesse, T Korneliussen, K Skallerud Journal of Convention & Event Tourism 11 (4), 314-328, 2010 | 40 | 2010 |
Effect of distance and communication climate on export performance: The mediating role of relationship quality AFMJ Ahamed, K Skallerud Journal of Global Marketing 26 (5), 284-300, 2013 | 33 | 2013 |
The link between export relationship quality, performance and expectation of continuing the relationship: A South Asia exporters’ perspective AFMJ Ahamed, K Skallerud International Journal of Emerging Markets 10 (1), 16-31, 2015 | 32 | 2015 |
Consumers’ evaluation and intention to buy traditional seafood: The role of vintage, uniqueness, nostalgia and involvement in luxury SO Olsen, K Skallerud, M Heide Appetite 157, 104994, 2021 | 28 | 2021 |
Intentions to consume sustainably produced fish: The moderator effects of involvement and environmental awareness K Skallerud, J Armbrecht, HH Tuu Sustainability 13 (2), 946, 2021 | 28 | 2021 |