| The influence of corporate social responsibility (CSR) and social media on the strategy formulation process G Bowen, D Appiah, S Okafor Sustainability 12 (15), 6057, 2020 | 33 | 2020 |
| User-generated content and consumer brand engagement M Naem, S Okafor Leveraging computer-mediated marketing environments, 193-220, 2019 | 30 | 2019 |
| Exploring the relationship between social media and social influence A Usman, S Okafor Leveraging computer-mediated marketing environments, 83-103, 2019 | 24 | 2019 |
| Social media and purchase intentions: strategic marketing implications A Usman, S Okafor Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands 83, 2019 | 12 | 2019 |
| Big data analytics: Virtuosity in Lean Six Sigma for quality assurance in supply chain management U Akuns, S Okafor Interdiscip. J. Econ. Bus. Law 11, 44-72, 2022 | 3 | 2022 |
| Online service failure and recovery strategies: Examining the influences of user-generated content S Ayertey, S Ranfagni, S Okafor The Art of Digital Marketing for Fashion and Luxury Brands: Marketspaces and …, 2021 | 2 | 2021 |
| Customer-Brand Interactions and Service Failure Recovery S Ayertey, S Okafor Digital Transformation for Fashion and Luxury Brands: Theory and Practice …, 2024 | 1 | 2024 |
| AI: Risk management and measurement G Bowen, R Bowen, D Bowen, S Okafor Anglia Ruskin Research Online (ARRO), 2024 | | 2024 |
| Big data approximations: brand communities and AI G Bowen, S Okafor, A Jamal, S Dadwal, H Jahankhani Interdisciplinary Journal of Economics and Business Law 12, 37-57, 2023 | | 2023 |
| IDENTIFYING CRITICAL FACTORS IN THE DEVELOPMENT OF A PROACTIVE SERVICE RECOVERY STRATEGY FOR ONLINE BANKING S Anwar, S Okafor, W Ozuem 2023 GBATA READINGS BOOK THEME EMBRACING THE POSITIVE IMPACT OF DISRUPTION …, 2023 | | 2023 |
| PROFESSIONAL COLLABORATION AND TEACHERS’LEADERSHIP IN PRIVATE FURTHER EDUCATION SU Okafor | | |
